Creating optical displays worthy of a high-end dispensary.
An opportunity to both help patients & greatly spur profitability.
Help that provides the key to increasing optical sales.
How a customer-service focus helped launch LensCrafters.
Improvements that significantly boosted one practice's eyewear capture rate.
By ROB Editors Jan. 11, 2023 The experience patients have in your office and optical shop influence whether they choose to buy...
An optical shop that generates a high profit from a low volume of patients.
Wisdom from opticians that can change sales trajectory.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD August 24, 2022 There are many challenges facing practices. In last week’s...
Teaching opticians how to sell more multiple pairs of eyewear.
Changes that significantly shifted capture rate--for the better.
A better way to train opticians to work with patients.
A tool to help you springboard optical sales.