All how to sell more glasses Articles
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1.3KFramesChange the Patient Conversation from ‘Cost’ to ‘Savings’
Increasing optical sales through patient engagement.
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243FramesHow We Increased Eyewear Capture Rate 8% in One Month
Boosting eyewear capture rate.
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730Frames3 Things We Did to Boost Our Eyewear Capture Rate By 10%
Increasing sales with low-to-no cost strategies.
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2.2KContact LensesThe Services that Improved our Direct-to-Patient CL Sales from 50% to 72%
An essential industry partner for a growing practice.
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2.2KFramesAuthenticity in Sales: 3 Changes to Make to Significantly Increase Your Eyewear Capture Rate
Keys to improving optical sales.
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1.3KFramesHow We Created an Optical with 20-25% Annual Sales Growth Since 2015
Creating a sales-friendly optical shop.
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1.2KNews Briefs ArchiveWarby Parker Brick-and-Mortar Store Expansion Update
Update from Warby Parker founders on in-person store expansion.
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1.8KFramesHow We Achieved Double-Digit Year-Over-Year Growth With Better Optical Inventory Management
A better way to approach optical inventory management.
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3.2KFramesThe Real Story of How Bad Customer Service Triggered the Founding of LensCrafters
How a customer-service focus helped launch LensCrafters.
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4.0KFramesThe Partnership that Increased One OD’s Optical Sales By 40%
Help that provides the key to increasing optical sales.
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4.1KOphthalmic LensesHow We Increased Gross Annual Income from $850,000 to $1.2 Million
An opportunity to both help patients & greatly spur profitability.
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2.9KFramesHow Our Practice Consistently Achieves a 90+% Eyewear Capture Rate
Improvements that significantly boosted one practice's eyewear capture rate.
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2.3KInsights From Our EditorsOffice Environment Changes that Increase Optical Sales
By ROB Editors Jan. 11, 2023 The experience patients have in your office and optical shop influence whether they choose to buy...
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2.7KFramesHow I Designed Optical Displays Delivering $600 Per-Patient Average Revenue
Creating optical displays worthy of a high-end dispensary.
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4.9KFramesWhat Your Opticians Aren’t Telling You–that Could Be Costing You Thousands in Sales
Wisdom from opticians that can change sales trajectory.
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2.2KInsights From Our Editors5 Solutions to 5 Major Practice Challenges
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD August 24, 2022 There are many challenges facing practices. In last week’s...
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8.7KFramesHow I Created an Optical that Averages 3 $500+ Purchases Per Patient Annually
An optical shop that generates a high profit from a low volume of patients.
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6.5KFrames3 Things to Teach Your Opticians to Double Multi-Pair Sales
Teaching opticians how to sell more multiple pairs of eyewear.
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4.5KFrames3 Actions Powering a 2-5% Capture Rate Increase Every Year Since 2016
Changes that significantly shifted capture rate--for the better.
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5.2KFrames3 Eyewear Styling Strategies Proven to Increase Multi-Pair Sales 70%
A better way to train opticians to work with patients.
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6.4KFramesThe Revolutionary Rebate that Helped Us Sell 5 Pairs of Glasses to One Patient
A tool to help you springboard optical sales.
