All frames Articles

  • 3.1K
    Frames

    Boost Dispensary Profits with a Frame Management System

    By Massimo Gramanzini, ODJune 17, 2015A comprehensive inventory tracking system, with specific goals for frame turnover, can turn your dispensary into a...

  • 4.0K
    Frames

    Make Protective Sports Eyewear a Practice Differentiator

    By Yoongie Min, ODMay 20, 2015Set your practice apart by offering premium protective sports eyewear—and talking to patients and families about it.   

  • 2.8K
    Frames

    Boost Frame Sales: Have Staff Model the Top Styles

    By Diane Palombi, ODApril 22, 2015Showcasing your optical's products by having your staff wear them shows patients your practice lives by its...

  • 2.8K
    Frames

    Embrace Online Eyewear–but Capture In-House Sales

    By Gina M. Wesley, OD, MS, FAAOFebruary 18, 2015: New online retailers let consumers try on eyewear online--but purchase their eyewear in...

  • 4.3K
    Frames

    Holiday Optical Extravaganza: Generate Excitement & Sales

    By Thuy-Lan Nguyen, ODCreate a "frames extravaganza" to generate excitement--and sales—in your optical. Tie the event to holidays and seasons for best...

  • 3.3K
    Frames

    FSA and HSA Dollars: Encourage Patients to Use Them in Your Optical

    By Rachael Click, ODFSA and HSA dollars are use-it-or-lose-it. Encourage your patients to utilize their funds in your optical.  

  • 4.6K
    Frames

    Increase Revenue with a Frames Turnover Strategy

    By Rachael Click, ODYour optician and frame reps can work together on an optimal turnover strategy to max out revenues.  

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    News Briefs Archive

    Eyecessorize Creates Eyewear-Themed Videos for Consumers

    The Vision Council’s Eyecessorize campaign recently finished a multimedia series with its spokesperson and style expert Jenn Falik, crafting three eyewear-themed videos...

  • 3.7K
    Frames

    Increase Optical Profits with Needs-Based Selling

    By Mindi Lewis, MA, ABOC, FNAOBuild optical sales by training your staff to meet the “hierarchy of patient needs.”   

  • 4.3K
    Frames

    Differentiate Your Optical By Featuring Only Independent-Brand Frames

    By Maria Higgins, ODSet your optical apart from the competition with independent-brand frames and unique design touches.   

  • 4.0K
    Frames

    Trunk Shows: How to Boost Revenues in a Day

    By Palmer N. Lee, ODTrunk shows create excitement, draw in new patients and generate optical sales. Plan, promote and market well--and boost...

  • 2.7K
    News Briefs Archive

    C&E Vision and Luxottica Contest: Win a Practice Makeover

    C&E Vision Services, Inc., a national optical buying group, has teamed up with Luxottica to makeover the retail space of the winner...

  • 2.3K
    Insights From Our Editors

    How Many Consumers “Very Likely” to Buy Rx Eyeglasses in Next Six Months?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDSales in your optical will be ever challenging this summer, according to results...

  • 4.7K
    Frames

    Eight Ways to Enhance the Patient Experience in Your Dispensary

    By Ken Krivacic, OD, MBACreate a distinctive optical dispensary that sends a consistent message: You offer a high-quality patient experience--and this is...

  • 3.4K
    Frames

    Warranty Policy: Show Patients You Stand Behind Quality Optical Goods

    By Rachael Click, ODOffering a warranty shows that you confidently stand behind quality optical goods. Done right, a warranty can be a...

  • 2.4K
    Insights From Our Editors

    How Many Practices Create a Frames Database?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMany practices still haven’t decided to invest in a frames database, according to...

  • Frames

    Seven Compelling Reasons to Purchase New Eyewear

    By Brian Chou, OD, FAAOPatients routinely tell opticians they don't need new glasses because their prescription hasn't changed. Here are seven reasons...

  • 3.1K
    Managed Care

    Promotional Opportunity: New Insurance Provider Program

    By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDOManaged care promotional programs offer visibility and cost savings for participants. Here is one practice’s...

  • 3.8K
    Insights From Our Editors

    Which Comes First: Lens or Frame Selection?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMore than half of your patients prioritize frame selection first, but a large...

  • 2.9K
    Insights From Our Editors

    How Long Does it Take Most Consumers to Choose Eyeglasses?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYour patients may not be as deliberative as you think, the results of...

  • 2.7K
    Insights From Our Editors

    What Motivates Patients to Shop for and Purchase Eyewear?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDPrice, convenience and familiarity with a specific practice or retailer hold significantly more...

  • 2.4K
    News Briefs Archive

    Frames Data Adds Scroll Feature

    Frames Data, a leading provider for optical business solutions, has launched a new scroll feature on its website, designed to allow visitors...

  • 4.1K
    Frames

    Handoff to Optician: Set Up a No-Fail System

    By Yoongie Min, ODEnsure that patients get the eyewear your recommend through effective communication between OD and optician. Then measure how a...

  • 4.4K
    Frames

    Frames Inventory Support Tool: Your Practice Management System

    By Sam Morgenstern, FNAO, FOAAThe right practice management system can help you track--and make the most of--your frames inventory. Doing so can...

  • 3.3K
    Frames

    Stimulate Eyewear Shopping with an OD Recommendation and an Inviting Optical

    By Eric M. White, ODOptical sales begin while the patient is in the exam chair--with doctor-driven dispensing. An attractive optical with a...

  • 4.0K
    Frames

    Capture Rate Booster: Train Staff to Fill Patient Prescriptions

    By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDOTrain your staff to persuade patients to shop your optical dispensary before they walk their...

  • 3.1K
    Frames

    Trunk Show: Plan Well and Reap the Benefits

    By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDOCreate excitement with a trunk show that features new and distinctive eyewear. Good planning and...

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