By Sairah Malik, OD, and Dr. Sana Malik, OD May 14, 2026 When we rebranded as Pro-Optix Optometry & Dry Eye Center...
Building a high-touch dry eye and ocular surface disease specialty within a primary care setting By Dana Shannon, OD, FAAO May 7,...
By Celesta Ferreira, OD Feb. 23, 2026 A year into opening the doors to Cypress Optique in Cypress, Texas, I knew I...
Jan. 29, 2026 CSI Dry Eye Innovations has announced the introduction of its new corporate brand alongside the issuance of a patent...
Retaine® Omega Forté™ for superior nutritional support in dry eye management Jan. 22, 2026 OCuSOFT Inc., a privately-held eye care pharma company...
Transformative insights into dry eye disease management.
Making it easier for patients to access dry eye treatment.
Technology innovation for enhanced patient care.
Specialized eyecare for dry eye disease.
Trends in dry eye treatment practices across optometry practices.
Key actions to grow dry eye services and profitability.
Mastering patient flow for specialty contact lens patients.
Communicating the value of your out-of-pocket services.
Creating a dry eye “spa” in a place you probably wouldn’t expect it. By Marinda Hofacre, OD March 6, 2024 Building a...
Automated marketing to help you grow dry eye services.
The investments & protocols to put in place for a thriving dry eye practice.
Strategies for building a highly profitable dry eye niche.
Making dry eye a winner for both patients & practice.