Trends in dry eye treatment practices across optometry practices.
Creating a dry eye “spa” in a place you probably wouldn’t expect it. By Marinda Hofacre, OD March 6, 2024 Building a...
Key actions to grow dry eye services and profitability.
Mastering patient flow for specialty contact lens patients.
Communicating the value of your out-of-pocket services.
Automated marketing to help you grow dry eye services.
The investments & protocols to put in place for a thriving dry eye practice.
Strategies for building a highly profitable dry eye niche.
Making dry eye a winner for both patients & practice.
A product transforming at-home dry eye treatment.
New resources to help you launch or expand dry eye services.