The most profitable ways to market your practice.
Pointers for creating a myopia management niche.
By Aaron Neufeld, OD, FAAO May 22, 2019 Your practice culture perfects, or ruins, the patient experience. Culture refers to the way...
Sponsored Content By Hal Frankel, OD May 22, 2019 The independence of private practice is rewarding; particularly as it relates to how...
Guidance for creating an essential financial plan.
Ideas to help you promote your practice this summer.
Tips to continuously improve the patient experience.
Doctors share the difference the right contacts have made to patients' quality of life, and how they are leveraging this enhanced patient...
Monica Johnsonbaugh, OD Focus 313 Eyecare Grosse Pointe, MI As eye care practitioners (ECPs) we are trained to make evidence-based decisions about...
By Miki Lyn Zilnicki, OD, FCOVD, and Jessica Fulmer, OD, FAAO, FCOVD May 8, 2019 Social media is where many, if not...
Tips for optimizing your response to online reviews.
The way to ensure patient satisfaction & efficiency.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD May 1, 2019 Let’s play a little coding game. A new patient...
Tips for communicating with parents & children.
A way to give back to staff & improve your own finances.
By Eric R. Ritchey, OD, PhD, FAAO This is the third in a series of excerpts from the newly posted ROB Special...
What Astigmatics Say About Contact Lens Wear Jim Hoffman, OD, FAAO Orange Park Eye Center Orange Park, FL To Jim Hoffman, OD,...
How to optimize the latest in contact-lens technology.
Making care of cataract patients a growth sector.
By Suzanne LaKamp, OD, FAAO April 17, 2019 Practice culture is dependent on more than the practice owner and leader; all doctors...
How to avoid getting into legal peril over HR.
A new way to serve dry eye patients & others.
By Carla Gasparini, OD April 10, 2019 A practice of high-income patients, capable of purchasing multiple pairs of luxury eyewear, is one...
Closing the Knowledge Gap Gina Wesley, OD, FAAO Complete Eye Care of Medina Medina, MN When it comes to helping patients figure...
Billing solutions for a common practice scenario.
Key steps to take to protect your practice.
Tips for matching job role with staff member.