Re-thinking social-media marketing.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Dec. 11, 2019 Innovation in business is a popular topic, but does...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Nov. 27, 2019 It’s that time of year when you should be...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Nov. 20, 2019 With many ODs opting to sell to private-equity-backed buyers,...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD It’s not what you know; it’s who you know. Here are the...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Oct. 30, 2019 Communicating with staff, patients and industry partners, like vendors,...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Oct. 23, 2019 Crises, ranging from natural disasters, to technology malfunction, and...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Oct. 16, 2019 The management approach you take can have an impact...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Oct. 9, 2019 Rebates for annual supplies of contact lenses can be...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 25, 2019 You have one idea about how your products are...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 18, 2019 Small businesses are becoming as aware as their larger...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 11, 2019 Staff members can help to provide a great patient...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD August 28, 2019 Would your patient come away from their experience in...
Growing profitability--regardless of managed care.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD August 14, 2019 Should an optometrist generating $500,000 in gross revenue be...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD July 31, 2019 Most patients don’t know that there is harmful blue...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD July 24, 2019 Good help is hard to find, as the expression...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD July 17, 2019 Buying a practice with an optometrist friend can be...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 26, 2019 Word of mouth is the number one way new...
Guide to one of the most difficult conversations.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 12, 2019 Your patients deserve both great care and a great...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD May 29, 2019 Work groups at their best are cooperative and productive....
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD May 22, 2019 You do important work in your practice as doctor,...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD May 15, 2019 A financial advisor can help you better plan your...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD May 8, 2019 Your patients deserve honesty, and you try your best,...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD April 24, 2019 A vision and mission statement are both important to...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD April 17, 2019 Employees with good work ethics still need the right...