Insights From Our Editors
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Prepare for Affordable Care Act Changes
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDSept. 7, 2016More patients coming into your office are insured, statistics released in...
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1.5K
Market Opportunity: Stress the Benefits of New Eyewear
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDAugust 31, 2016Consumers may be more open to purchasing eyewear when needed, but...
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1.6K
Practice Protection Mandate: Prevent HIPAA Violations
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDAugust 24, 2016You may be surprised at how at risk your practice is...
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1.1K
Market Opportunity: Add More Children Patients to Your Practice
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDAugust 17, 2016Only a small percentage of your patients are children, findings from...
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1.2K
Patient Education Opportunity: Address Patients Who Don’t Wear Sunwear Protection
Show patients why they should wear sunglasses.
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Market Opportunity: Prescribe Personalized PALs
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJuly 27, 2016Offering personalized progressives could set you apart from your competitors, findings...
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1.1K
Market Opportunity: Learn What Matters to Patients in Sports Sunwear
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJuly 20, 2016Your patients have preferences for sports sunwear that are worth learning...
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1.4K
Career Opportunity: Reap the Financial Rewards of Practice Ownership
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJuly 13, 2016As years in the position increase the compensation goes up significantly...
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2.2K
Market Opportunity: Provide Vision Aids for Low Vision Patients
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJuly 6, 2016Many of your low vision patients may not realize that there...
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1.2K
Market Opportunity: Grow Your Children’s Eyeglass Frame Average Sale Per-Patient
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJune 29, 2016You have the opportunity to grow your average children’s eyeglass frame...
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1.1K
Market Opportunity: Offer a Variety of Sports Lens Tints
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJune 22, 2016You have the opportunity to offer patients a greater array of...
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Market Opportunity: Reach Under-Served Prospective Patients
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJune 15, 2016Based on the most recent census data from studies funded by...
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1.2K
Market Opportunity: Optimize Spectacle Lens Sales
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJune 8, 2016The spectacle lenses and lens treatments sector of practices are showing...
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1.1K
Market Opportunity: Compete More Effectively with Online Retailers
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJune 1, 2016More of your patients than you might have guessed are satisfied...
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1.1K
Market Opportunity: Invest in Optical Inventory that Best Serves Your Patients
How to invest in the best inventory for your patients.
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Market Opportunity: Stock Optical Inventory that Suits Your Patients
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMay 18, 2016Children are most likely to get new eyewear when their prescription...
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1.0K
Market Opportunity: Provide Relief from Digital Eye Fatigue Syndrome
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMay 11, 2016Your patients may be using their digital devices even more than...
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1.1K
Market Opportunity: Educate Patients About Blue Light
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMay 4, 2016Exposure to UV rays and harmful blue light are both on...
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3.5K
Find & Retain a Good Office Manager by Offering a Competitive Salary
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDApril 27, 2016How much do you pay your office manager? According to Jobson...
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3.9K
How well do you communicate to patients that they need an annual eye exam?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDApril 20, 2016Let’s start with some resources that have attempted to state the...
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1.2K
Market Opportunity: Serve More Low Vision Patients
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDApril 20, 2016You an opportunity to educate low vision patients about your services,...
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1.1K
Market Opportunity: Reach Out to the Largest Ethnic Minority in the U.S.
Reach out to a growing population of potential patients.
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1.0K
Market Opportunity: Use POP Materials to Boost Sales of Children’s Eyewear
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDApril 13, 2016Point-of-sale materials are a great help when selling children’s eyewear, findings...
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Market Opportunity: Sell More Plano Sunwear
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDApril 6, 2016Independent opticals have stiff competition from sunglass specialty stores, among others,...
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959
Marketing Opportunity: Reach Patients Where They Are
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMarch 30, 2016You have an opportunity to be ahead of the curve by...
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965
Market Opportunity: Promote Durability & Style in Your Optical
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMarch 23, 2016Emphasizing the durability and style of your optical products could pay...
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1.3K
Market Opportunity: Have the Conversation About Outdoor Eyewear
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMarch 16, 2016If you haven’t already stepped up conversation with patients about the...
