Insights From Our Editors
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1.4KMarket Opportunity: Tap Into a Growing Market for Optical Goods
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD Dec. 14, 2016 The market for vision care products and services has...
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1.2K
Growth Opportunity: Emphasize the Value of Annual Exams
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD Dec. 7, 2016 Seventy-nine percent of Americans don’t know diabetic eye diseases...
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1.1K
Market Opportunity: Prescribe & Sell More AR in Children’s Eyewear
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD Nov. 23, 2016 More children in your practice could benefit from anti-reflective...
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1.4K
Management Skill Builder: Efficiently Screen Job Applicants
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD Nov. 16, 2016 You may need to reevaluate your process for finding...
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1.3K
Market Opportunity: Spotlight Top Brands of Sports Sunwear
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD Nov. 9, 2016 Your patients don’t just want sports sunwear–they want specific...
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2.1K
Market Opportunity: Tell Patients You Treat Dry Eye Symptoms
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDNov. 2, 2016You have the opportunity to let patients know the symptoms that...
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2.0K
Salary Growth Opportunity: Practice Ownership vs. Employment
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDOct. 26, 2016Practice ownership continues to be the path to greater financial gain...
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1.5K
Market Opportunity: Prevail Over Online Competitors
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDOct. 19, 2016Some of your patients are more likely to purchase eyewear online...
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1.9K
Market Opportunity: Sell More Digitally Enhanced Single-Vision Glasses
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDOct. 12, 2016You have an opportunity to sell more digitally enhanced single-vision prescription...
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1.1K
Market Opportunity: Capture More Children’s Eye Exams
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDOct. 5, 2016You have the opportunity to educate patients who are parents about...
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1.5K
Market Opportunity: Rx Sunwear is Growing Fast
How to educate patients on the benefits of Rx sunwear.
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1.4K
Market Opportunity: Motivate People to Buy Mulitple Pairs of Eyewear
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDSept. 21, 2016Your patients have a few key reasons they purchase multiple pairs...
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1.1K
Practice Growth Opportunity: Serve the Needs of Glaucoma Patients
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDSept. 14, 2016You have an opportunity to diagnose and help patients control the...
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1.5K
Prepare for Affordable Care Act Changes
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDSept. 7, 2016More patients coming into your office are insured, statistics released in...
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1.6K
Market Opportunity: Stress the Benefits of New Eyewear
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDAugust 31, 2016Consumers may be more open to purchasing eyewear when needed, but...
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1.9K
Practice Protection Mandate: Prevent HIPAA Violations
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDAugust 24, 2016You may be surprised at how at risk your practice is...
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1.2K
Market Opportunity: Add More Children Patients to Your Practice
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDAugust 17, 2016Only a small percentage of your patients are children, findings from...
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1.3K
Patient Education Opportunity: Address Patients Who Don’t Wear Sunwear Protection
Show patients why they should wear sunglasses.
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1.7K
Market Opportunity: Prescribe Personalized PALs
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJuly 27, 2016Offering personalized progressives could set you apart from your competitors, findings...
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1.3K
Market Opportunity: Learn What Matters to Patients in Sports Sunwear
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJuly 20, 2016Your patients have preferences for sports sunwear that are worth learning...
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1.5K
Career Opportunity: Reap the Financial Rewards of Practice Ownership
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJuly 13, 2016As years in the position increase the compensation goes up significantly...
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2.5K
Market Opportunity: Provide Vision Aids for Low Vision Patients
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJuly 6, 2016Many of your low vision patients may not realize that there...
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1.3K
Market Opportunity: Grow Your Children’s Eyeglass Frame Average Sale Per-Patient
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJune 29, 2016You have the opportunity to grow your average children’s eyeglass frame...
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1.2K
Market Opportunity: Offer a Variety of Sports Lens Tints
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJune 22, 2016You have the opportunity to offer patients a greater array of...
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1.4K
Market Opportunity: Reach Under-Served Prospective Patients
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJune 15, 2016Based on the most recent census data from studies funded by...
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1.3K
Market Opportunity: Optimize Spectacle Lens Sales
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJune 8, 2016The spectacle lenses and lens treatments sector of practices are showing...
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1.2K
Market Opportunity: Compete More Effectively with Online Retailers
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJune 1, 2016More of your patients than you might have guessed are satisfied...
