Patient Experience

  • 2.7K

    Segment Your Patient Base and Target Your Most Profitable Patients

     Determine which patients yield the best ROI for your marketing efforts--and put your dollars there.

  • 2.7K

    Create an Eco-Friendly Office to Enhance Your Practice’s Appeal

     By creating an eco-friendly office you can extend the appeal of your practice to eco-friendly potential patients and build ties to your...

  • 2.4K

    Tell Patients Compelling Stories to Illustrate Your Recommendations

     Doesn’t matter how many innovative vision solutions you are able to provide for your patients if your patients don’t know you have...

  • 2.5K

    Increase Patient Visits with “Think About Your Eyes”

     Participating in the Think About Your Eyes consumer eye health awareness campaign can educate patients about your practice, and why regularly visiting...

  • 2.6K

    Most Consumers View Eyeglasses as “Medical Necessity”

      During the 12-month period ending December 2010 there were 66.6 million pairs of Rx eyeglasses sold in the U.S. at the...

  • 2.5K

    Show Patients You Care About Their Comfort

     Keeping patients comfortable is a priority in our office. We give a lot of thought to how we can improve the patient...

  • 8.2K

    Learn a Second Language to Expand Your Patient Base

     Learning a second language can help you better communicate with patients during examinations, leading to better served patients who are more likely...

  • 2.9K

    Treat Patient Companions as Guests in Your Office

    Treating family and friends who escort patients to your office as guests enables you to reaffirm patient loyalty and acquire new patients.

  • How to Succeed with a Trunk Show

      By organizing a well-marketed trunk show, you can create local buzz about your practice and generate thousands of dollars in dispensary...

  • Create a Multicultural Practice to Expand Your Patient Base

     By creating a practice that caters to patients of diverse cultures you can improve the patient experience, and broaden your practice's reach...
  • 2.7K

    Having a Strong Recall Program

    Neil W. Draisin, OD, of Draisin Vision Group in Charleston, S.C., implements a hearty patient recall program to educate patients about the...

  • 4.6K

    Know Your State’s Sales Tax Laws

      By Ally Stoeger, OD For consumers, one attraction to Internet shopping is buying goods tax–free. This is a point of great controversy as...

  • 4.0K

    Be the Information Authority to Patients

      By Cheryl G. Murphy, OD If patients present to you information they have found online, perhaps you are not taking the lead in...

  • 4.3K

    The Science of Selling: Shaping the Shopping Experience with Better Signage

    Enhance in-office marketing with better signage.

  • 4.2K

    Let Them Touch the Merchandise

    By Peter Shaw-McMinn, OD Most of us are careful about presenting our products in the proper lighting and addressing what our patients...

  • 3.7K

    The Science of Selling: Balance Space Design to Maximize Patient Interaction

    By Tom Moseman Simply put, there are instances when the doctor needs to show authority, as well as situations when staff should...

  • 3.2K

    Reconfigure Your Office, Maximize Patient Flow

    By Thomas Wong, ODMinor adjustments to the layout of your office can improve work flow and boost staff efficiency.

  • 2.3K

    Use “Mindshare” to Create Long-Term, Loyal Patients

    By Michael KarlsrudLock in patients for the long-term by ensuring your practice occupies a greater slice of patient "mindshare".

  • 2.9K

    Smart Answers to Your Patients’ Questions about Online Optical Sales

    By Ally Stoeger, ODIt is to your practice's benefit to establish a protocol for answering patient questions about why to buy from...

  • 2.5K

    On-Target Marketing: Strike the Right Marketing Mix to Win New Patients

    By Judith LeeYou have an opportunity to find new patients and solidify your existing patient base by investing in the right combination...

  • 25.0K

    Wake-Up Call: Enhance Patient Services to Effectively Compete with Online Optical Sales

    By Scot Morris, OD What's the best antidote to online optical shopping: Make shopping in your optical a convenient, rewarding experience, and...

  • 2.1K

    Beyond Paperless: Harnessing the Value of Integrated Technology Throughout the Practice

    Sponsored by Eyefinity / OfficeMate Efficiencies generate cycle of higher quality, greater patient satisfaction, and enhanced profitability It’s time to graduate beyond...

  • 2.5K

    ‘Spark’ Practice Growth with an Office Makeover

    Sponsored by VSP Global Small Changes Can Make a Huge Impact When it comes to practice growth, we all know that we...

  • 2.3K

    Prescribing From the Chair: Dispensing the Best Lenses Begins in the Exam Room

    By Mark Wright, OD When optometrists treat an eye infection, they prescribe a pharmaceutical agent by brand name: “We are going to...

  • 3.1K

    Make Your Practice a Fixture in Your Community

    By Justin Bazan, ODParticipate in local community activities, and communicate that involvement through online social networks to create a strong foothold in...

  • 4.1K

    Optimize Sales of Plano Sunglasses to Contact Lens Patients

    By Mark HintonImplementing an education-based sales approach can put more contact lens patients into anti-glare, polarized plano sunglasses...

  • 2.6K

    Accommodate Diverse Cultures to Grow Your Practice

    By Kirk L. Smick, OD, FAAOIf your community is like mine, the patients visiting your practice are becoming more diverse. Understanding how to...

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