Ophthalmic Products

Virtual Reality Comes to Eye Care

In addition to providing an in-depth description of the N3 VR experience, the newly released special report also covers the Neurolens Rewards program. A section on “How the Rewards Program Works” covers all the redemption options available to ECPs who...

The 2023 Keratoconus Education Initiative

The Keratoconus Education Initiative provides you with everything you need to know to treat keratoconus in your practice, consisting of the following  educational components: The Keratoconus eResource A Comprehensive Guide to the Modern Management of Keratoconus The webinar: “Identifying and Managing...

Special Report: How to Combat Digital Vision Syndrome for Your Patients, Practice & Profession

Glasses that boost quality of life while using digital devices.

The Scleral Lens Education Initiative 2021

The Scleral Lens Education Initiative – a downloadable e-Resource providing a comprehensive scleral lens resource featuring published research, evidence-based clinical recommendations, and expert-backed insights. The information contained is clinically relevant and applicable to practitioners with all levels of experience. Curated...

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    Four Steps to Choosing the Right EHR System

    By James Kirchner, ODYou can improve your transition from paper to electronic health records by carefully researching EHR software, and making strategic...

  • Pediatric Frames: Balance Child and Parental Preferences

    By Katie WolfordWhen children need eyewear, the best result occurs when you assess the child's needs and tastes and then those of...
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    Children in Contact Lenses: Introduce and Train Young People to Wear Contact Lenses

    By Jason Miller, OD You have an opportunity to help children and teen patients improve their vision and build family loyalty to...

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    Three Steps to Frame Board Profitability

    By Evan Kestenbaum, MBAWhen organizing your frame board, what works and what doesn't should not be a mystery. Measuring the mix of...

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    Price Frames to be Profitable in Today’s Managed Care Environment

    By Jay BinkowitzThree Managed Care Plans, Three Profit StrategiesHave you adopted a business philosophy that supports profitability with managed care?  If not,...

  • Slideshow: Creative Displays of Frames

    Here are creative and clever frame displays, seen at Vision Expo West and in optical boutiques in Las Vegas...  
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    The Mathematics of Frame Board Management

    By Jay BinkowitzBuying the right products and creating successful assortments has become more challenging in today’s environment of shifting consumer tastes, increasing...

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    Choosing an EHR System

    By ROB Editors The benefits of an EHR system are clear: It can make your practice more efficient and profitable, and improve...

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    The Pace of Change is Accelerating—for Electronic Health Records and All the Rest

    By ROB EditorsWhen it comes to practice management software and electronic medical records, change really is the only constant, says Kim Castleberry,...

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    Looking Back 15 Years at the Paperless Practice

    By ROB EditorsThe practice of Thomas J. Overberg, OD, in Fremont, Ohio, (www.droverberg.com) has been paperless since 1996. Why did he make...

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    Stop Using Paperweights!

    By ROB EditorsPaperwork is not what Dr. Tamara Kuhlmann, OD, had in mind when she went into optometry 27 years ago. It...

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    Basics of Frame Board Management : Part 1–Analyze Your Inventory

    By Susan Rose OhneckMarchon Eyewear offers a four-part seminar series on how to assess your frame inventory, how to sell it and...

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    Why Your Practice Should Embrace Electronic Health Records…Now!

    By ROB Editors EHR Systems Save Time and Money. An investment now could gain more than $100,000 back in a year. It...

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    Polarized Rx Sunwear = Prime Revenue Opportunity

    By Seth J. BookeyMost people who try polarized sunwear lenses love them and can see the difference in their vision when compared...

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    Slideshow: Optical Shops Deck the Halls

    "Visions" of sugar plums dance in optometric windows this time of year. Tinsel, multicolored glass balls, faux snow and creative touches like...

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    Prescribing From the Chair

    By Mark Wright, OD, FCOVDWhen optometrists treat an eye infection, they prescribe a pharmaceutical agent by brand name: “We are going to...

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    Polarized Rx Sunwear = Prime Revenue Opportunity

    By ROB EditorsOffering your patients ready-made lens packages simplifies the often confusing lens presentation process. In the past, lens presentation involved presenting add-ons,...

  • Frames

    By Susan Rose OhneckMarchon Eyewear offers a four-part seminar series on how to assess your frame inventory, how to sell it and...
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    Presenting Ophthalmic Lens Features: Sell Total Lens Packages

    By ROB EditorsOffering your patients ready-made lens packages simplifies the often confusing lens presentation process. In the past, lens presentation involved presenting add-ons,...

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    Implement an Unconditional Warranty to Build Customer Loyalty

    By Jay BinkowitzAn unconditional warranty, with a co-payment of $25, increases customer confidence and loyalty. It lets them know that you are...

  • Frames: Theories of Sales Presentations

    Mike Rothschild, OD A series of approaches to effective dispensary sales                 Implement Complementary Sales Systems*Coordinate your frames presentation between all points that touch the...
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    How Independent ECPs Can Compete in Online Eyewear Sales

    By ROB Editors Independent optometrists can have an immediate presence in the fast-growing arena of online sales of complete eyewear--and brand those sales...

  • Lifestyle Dispensing: A Key to Multiple Pairs

    By ROB EditorsA staff that skillfully matches patients with high-end frames that suit their unique lifestyle needs can set a practice apart...
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    Reorganize Your Frame Board for Enhanced Profitability

    By ROB EditorsReorganizing your frame board can build sales, and your frames sales rep can be your best consultant to enhanced frame board profitability.Step 1:...

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    Collection-Driven Merchandising

    By Jay Binkowitz and Evan KestenbaumTaking a page from fashion retailers, optical shops can profit from well-stocked collections of widely recognized brands. ...

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    Slideshow: You Say You Want a “Revolution” at Vision Expo East

    By ROB EditorsThe back drop was red, and the sunwear ranged from luxurious to pure fun--plus Jets coach Rex Ryan made a celebrity appearance--at...

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    Top Tips on Sales Presentations in the Optical

    By ROB EditorsBy guiding patients to choices that best suit their needs, your dispensary staff can increase patient satisfaction. Two sales presentation...

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