Your patients’ flex-spending dollars need to be used by the end of the year, or else they will lose these funds which are part of their vision plan benefit. Think about how you will incorporate a flex-spending message for patients into your advertising. You could put a sign in your storefront, a message on your web site, Facebook page or Yelp page. Or, better yet, come up with a promotion, such as a specialized discount, to encourage patients to use what remains of their flex-spending account to purchase new eyewear from you.
