Patients, who also are consumers who make buying decisions for themselves and their families, pass through six steps in making a purchasing decision. In health care, this is commonly called “the patient path to purchase.”
This five-part series of articles that examines each of these six steps.
How Consumers Research Optical Products and Treatment Options Click here to download the Article 1. |
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How Consumers Research Providers Click here to download the Article 2. |
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How Consumers Do Additional Research on Treatments, Products & Providers Click here to download the Article 3. |
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How Consumers Research Payment Options & Consider Finances Click here to download the Article 4. |
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How Consumers Make an Optical Purchase Click here to download the Article 5. |