Shamir Insight is launching a new visual reality video to showcase the benefits of Shamir Attitude III – Fashion and Sport lenses.
Shamir introduced its first visual reality video last September with Shamir WorkSpace. The video gave viewers the opportunity to experience the benefits of using lenses designed specifically for the workplace.
Due to the positive reaction among eyecare professionals, Shamir developed an app for easy access and viewing capabilities, and decided to continue its development of visual reality videos to assist with the education to patients. The new video will be a progression from the previous version, adding different scenarios, mobility and more interaction.
“Visual Reality has been a successful tool for us, as well as an educational support tool for practitioners. As a technology-driven company, it is important for us to continually develop innovative ways to equip partners with the means to educate patients. Our core mission is to ‘ReCreate Perfect Vision’ for wearers, and our dedication to technological advancements is just another way to help us achieve that,” says Mark Becker, vice-president, marketing and strategic partnerships.
The Shamir Attitude III – Fashion and Sport video will take the viewer through a variety of daily outdoor activities highlighting the advantages of each lens. As the viewer “experiences” leisure activities through the video, they may be able to understand the advantages of Shamir’s Attitude III progressive lenses in various outdoor environments. Shamir’s Attitude III designs are intended to combine an enhanced visual zone for up-close viewing, a clear intermediate zone and distortion-free distance vision.
For more information, visit www.shamirlens.com or call: (877) 514-8330.