Creating pricing that works for both patients & practice profitability.
Actions to take to vastly improve your per-patient revenue.
A novel approach to marketing using your practice's front lawn.
How to calculate for improvement your key capture rates.
New ranking showing top-rated eyecare-related OTC products.
3 key investments that did a great service for patients & practice.
Tools to support promotion of your myopia management services.
Why technology like AI is no replacement for a value-driven experience.
An option you may not have considered to address HR challenges.
Making honesty with patients integral to how you do business. By Laurie Sorrenson, OD,...