Luxottica has launched a new web site dedicated to helping current and future optometrists implement their vision into practice, according to an announcement. The site, http://www.LuxotticaEyeCare.Luxottica.com, provides knowledge and industry know-how to help support their career path and goals.
The external site is designed to present the “myriad of options that graduating ODs have today in an effort to dispel the myth that they must choose between private practice and corporate optometry,” the announcement noted. From franchise opportunities, independent practice opportunities and employed opportunities within Luxottica’s optical retail brands, the site guides ODs to career paths that are most likely to fit their personal and professional goals.
“At Luxottica, your vision is our vision,” Melissa Day, a senior director for eyecare communications and marketing, said in the announcement. “When visiting the web site, we hope doctors and future doctors will engage and choose to join our collective force of optometrists who are changing the way the world sees.”
Luxottica’s optical retail brands include LensCrafters, LensCrafters at Macy’s, Pearle Vision, Target Optical and Sears Optical.
The site also shares stories of helping the larger community through OneSight clinics, and introduces new and future optometrists to business skills through eyeFWD, an OD development program. Luxottica says the inclusion of eyeFWD builds off the success of the 2017 inaugural program for students that shared best business practices to help them build and grow a successful practice.
The external site will host a newly created tool that takes doctors through a short series of questions that help clarify the practice modality that best fits their personal and professional goals, according to the announcement. The tool gives viable options for new and experienced ODs taking into account experience, management styles and debt levels.
A second phase that includes an internal version site is scheduled to launch in late March/early April, and will allow Luxottica-affiliated doctors to complete business such as monthly reports, contact lens trials and online CE credits, according to the announcement. The secure login gives doctors access to news and resources that support patient care and experience, practice management and business building.