All Wendy Buchanan Articles
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464FramesInspire Patients to Say “YES” to the Specs Without It Feeling Salesy
Turning opticians into patient-pleasing, high-producing salespeople.
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1.0KFramesFrom Tech to Touch: Changes to Make to Keep Patients from Shopping Online
Creating raving fans in optometry through "Emotional Service."
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6.8KFrames3 Things to Teach Your Opticians to Double Multi-Pair Sales
Teaching opticians how to sell more multiple pairs of eyewear.
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5.5KFrames3 Eyewear Styling Strategies Proven to Increase Multi-Pair Sales 70%
A better way to train opticians to work with patients.
