Feb. 24, 2026 A U.S. District Judge’s ruling from Feb. 20 that struck down enforcement of Texas House Bill 1696 is being...
Dramatically increasing frame sales.
Optometry patient retention and sales strategies.
Digital eye strain due to long work hours & excessive screen time.
Correcting mistakes when billing for medically necessary contact lenses.
Profitably dropping a major vision plan.
ODs share feelings about impact of vision plans.
Recent state bills that reduce the negative impact of some vision plans.
Pending legislation that could be pivotal for patients & ODs.
Profitable solutions to the toughest independent optometry challenges.
A tool that may make in-network insurance processing easier.
Surviving managed care to grow profitability.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 1, 2022 A patient presents at your office for a procedure...
The enormous impact of strategic cost-cutting.
Explaining to patients why their vision insurance, rather than medical insurance, can't be charged.
A tool to facilitate profitably dropping vision plans from your practice.