All Thanh Mai Articles
-
From Our EditorsBeyond the Phones: Train Remote Assistants for Scribing, Marketing, HR
Once your remote team has mastered patient communications, a structured approach to expanding their role can transform your practice’s capacity—without overwhelming your...
-
627From Our EditorsStart a Local Mastermind Group That Actually Lasts
By Thanh Mai, OD Dec. 17, 2025 Let’s be honest: at some point in your career, you’re not struggling because you don’t...
-
992From Our EditorsCase Presentation Strategies: Sell IPL and RF in Your Dry Eye Practice
Presentation strategies that convert interest to action for dry eye treatment By Thanh Mai, OD Oct. 15, 2025 Dry eye disease is...
-
1.2KFrom Our EditorsHow We Hired a Bunch of Invisible Ninjas and Transformed Our Optometry Business
The power of virtual team members By Thanh Mai, OD Sept. 17, 2025 Let’s get real—virtual team members (VAs) aren’t futuristic fantasies....
-
910From Our EditorsThinking of Adding More Locations? Don’t Just Grab the Keys.
How to efficiently add more locations By Thanh Mai, OD August 20, 2025 Friend: “Thanh, I’m thinking about opening another office or...
-
2.6KFrom Our EditorsThe Pot Odds of Optometric Risk: When Playing It Safe Is Riskier Than You Think
Optometry risk management By Thanh Mai, OD July 23, 2025 In optometry, applying pot odds means shedding habits that seem “safe” but...
-
1.2KFrom Our Editors“We’ll Pay You a Signing Bonus of $100,000 to Join Our Team”
Testing job ad headlines that deliver an ideal new hire By Thanh Mai, OD June 18, 2025 Need to hire with high...
-
947From Our EditorsGrowth Isn’t About Doing More — It’s About Solving the Right Problems
Paving the way for profitable practice growth By Thanh Mai, OD May 21, 2025 In private practice, growth is always on our...
-
2.3KFrom Our EditorsLeadership: Success Leaves Clues
Leadership By Thanh Mai, OD April 16, 2025 Do you need a coach to enhance your abilities as practice leader? Even Tiger...
-
2.0KFrom Our EditorsSmall Steps, Big Opportunity: How AI is Already Making a Positive Impact for Me
Artificial intelligence in optometry By Thanh Mai, OD March 19, 2025 An exciting new opportunity is here, though too few ODs are...
-
3.8KFrom Our EditorsWhat Are Critical Non-Essentials?
Strategies for eyecare practice growth By Thanh Mai, OD Feb. 19, 2025 These are the tasks you don’t strictly have to do,...
-
2.1KProfessional DevelopmentWhy Being a Stubborn Optometry Practice Owner Gets You Nowhere, But Being Persistent Gets You Everywhere
Obstinate vs. persistent entrepreneurs in optometry.
-
2.5KMyopia ManagementOur “Whimsically Sophisticated” Myopia Management Branding that Resulted in 150% Growth
Branding to emphasize myopia management.
-
3.1KProfessional Development3 Winning Marketing, Operations & Leadership Improvement Ideas from Outside Optometry
Building your business with innovative ideas from outside the industry.
