All sunglasses Articles
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355FramesSecond-Pair Sales Start in the Exam Room: 3 Strategies to Boost Conversions
Drive second-pair optical sales with intentional exam room messaging and coordinated handoffs By Josie Ziegler, OD Dec. 1, 2025 When I made...
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1.4KNews BriefsWarby Parker’s New Big-Box Store Collaboration
A new eyewear retail collaboration.
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1.0KFramesHow to Respond to: “I Just Want My Prescription Today!”
Capturing more sales before they walk out the door.
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1.6KNews BriefsNew Survey Findings: How Much Are Americans Prioritizing Eyecare?
How consumers prioritize & optimize eyecare.
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889FramesHow We Generated an Extra $17-$20K Yearly in Sunwear Sales
Increasing sunglass sales in optometry practices.
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2.0KGeneral ManagementSecrets to Creating a Sports Vision Niche to Propel Practice Growth & Profitability
Sponsored Content By ROB Editors Sports vision can greatly improve the lives of athletes, even those who only do their sports as...
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6.0KFramesThe Renovation that Resulted in 31% Increase in Optical Revenue
Optical transformation with impressive results.
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8.1KFrames3 Things We Did to Increase Capture Rate By 15%
Specific actions to take to significantly increase capture rate.
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4.9KFramesDevelop a Specialty: Tinted Sportswear Lenses for Individual Sports
Provide specialized sports sunwear to patients.
