All staff Articles
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543From Our EditorsBeyond the Phones: Train Remote Assistants for Scribing, Marketing, HR
Once your remote team has mastered patient communications, a structured approach to expanding their role can transform your practice’s capacity—without overwhelming your...
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343From Our EditorsThe Hidden Cost of Perfection Culture
Why trust—not perfection—drives practice excellence By Bethany Fishbein, OD April 9, 2026 We all want things to be perfect in our practices....
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302Staff ManagementSix Smart Staffing Strategies
Six repeatable staffing strategies to hire faster, fairer and scale your growing practice By Eric Hammond, OD April 7, 2026 With our...
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788From Our EditorsReframe and Rise: New Year, New Take on Staff Challenges
Change your mindset: reframe your approach to staff challenges Jan. 8, 2026 By Laurie Sorrenson, OD, FAAO, ABO Almost every optometrist I...
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1.6KStaff Management12 Actions to Take to Retain Talented Employees
Retaining your best employees.
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2.7KStaff ManagementHow We Invest in Our Team to Achieve 28% Net Profitability on $3,600,000 Annual Revenues
Investing in your team to make care & profitability soar.
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2.5KFrom Our EditorsUnderstanding Your Office’s Emotional Culture
Using emotional culture inventory surveys.
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1.5KStaff ManagementHow I Became a Chief Accountability Officer & Why You Should Become One, Too
How to be accountable for everything that happens in your office.
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2.6KStaff Management3 Ways We Serve as Role Models for Our Employees to Create the Practice We Want
Modeling professional behavior for staff.
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2.4KStaff ManagementHow to Conduct a “Stay Interview” with Employees
A way to ensure the employees you rely on stick with you.
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2.8KStaff ManagementHow We Are Educating the Next Generation of ODs AND Seeing 4-5 More Patients Daily
Training fourth-year optometry students & transforming your ability to delegate.
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3.6KFrom Our EditorsWords Matter: The Importance of Choosing Your Words Carefully When Referring to Your Team Members
The importance of showing respect when speaking to and about your team. By Laurie Sorrenson, OD, FAAO Oct. 4, 2023 “My girls...
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4.0KFrom Our Editors4 Things We Do to Give Our Employees a Sense of Purpose
Specific actions to help employees find purpose and become more engaged. By Laurie Sorrenson, OD, FAAO August 30, 2023 In my last...
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2.4KStaff ManagementHow Cross-Training Employees Enables Us to Generate at Least $1,000 More Daily
Cross-training employees to improve care & maximize profitability.
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2.3KFrom Our EditorsUnleashing Autonomy, Mastery & Purpose in Your Office
How to give your staff autonomy to enhance patient care and profitability. By Laurie Sorrenson, OD, FAAO August 16, 2023 In the...
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2.9KStaff ManagementHow Improving Psychological Safety Reduces Staff Turnover
Ensuring employees feel your office is a safe, secure place to work.
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3.0KFrom Our Editors3 Steps to Successfully Having a Tough Conversation
By Laurie Sorrenson, OD, FAAO August 9, 2023 Hey there! We’ve all been in situations where we must tackle a difficult conversation...
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4.9KFrom Our EditorsHow to Be a Boss Employees Won’t Quit
By Laurie Sorrenson, OD, FAAO July 26, 2023 When you look at the research on employee retention, one thing usually stands out...
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3.9KStaff ManagementWhat to Ask & NOT Ask During Job Interviews with Prospective Employees
How NOT to get yourself into trouble when interviewing potential employees.
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2.9KFrom Our EditorsWhat Motherhood Teaches You About Managing Widely Differing Personality Types
By Laurie Sorrenson, OD, FAAO May 10, 2023 As a mother of two wonderful sons and an amazing stepdaughter, I have gained...
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3.7KStaff ManagementHow I Engage Employees to Keep them 4 Years on Average & Have Kept 30% Over 8 Years & 20% 10+ Years
Secrets to engaging employees to keep them for years.
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3.4KStaff ManagementHow We Kept 25 of 29 Team Members Through the Great Resignation
What employees told 1 practice about why they chose them--and stayed.
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3.3KFrom Our Editors3 ODs on Transformative Staff Management Improvements
By ROB Editors March 15, 2023 Training and managing staff is one of the most challenging parts of practice ownership. Here’s what...
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3.5KStaff ManagementHow to Tap Into Training that Took 1 Practice’s Multi-Pair Sales from 8% to 22%
Transformative staff training tools that can change your practice.
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3.3KStaff Management
How to Lead a Practice to 4-7% Revenue Growth 10 Years Straight
Leading your team to provide better care & help you generate profitability.
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2.7KStaff ManagementHow Spotlighting Core Values Resulted in 20% Higher Collections at Front Desk
Spotlighting core values to improve care & profitability.
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6.9KOpinions4 Things Ted Lasso Does That Our Practices Need to Do Too
Lessons in spurring your practice team to greatness.
