All sponsored Articles
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39Senior Patient CareExplaining Early AMD With Clarity and Care
By Emilie Seitz, OD, FAAO Oct. 5, 2026 Quick summary: Early AMD conversations should begin with reassurance and clear context, helping patients...
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38Software Solutions/EHRScale Smarter: How a Lab Improved Efficiency and Cut Breakage in Half
By David Steinbach Oct. 2, 2026 When we started out 14 years ago, our lab was a much smaller operation. The lab...
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74Managed CareI Didn’t Learn This in Optometry School
By Roman Somogy, OD Sept. 30, 2026 When I took ownership of three rural Iowa practices just one month after graduating from...
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176Contact LensesHow Private Label Contact Lenses Add Value to Patient Care
By David Britzke, OD Sept. 16, 2026 Over the past 18 years, I’ve grown my cold start private practice to a 3,800-square-foot...
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118MarketingBuilding Myopia Management Success Through Strong Partnerships
Sept. 11, 2026 Patrick Williamson, OD, can relate to many of his young patients who come into the office for a first...
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353Managed CareI Took the Leap Into Private Practice. Was It Worth It?
By Roman Somogy, OD Sept. 8, 2026 For many new ODs, private practice ownership can feel intimidating, if not completely out of...
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470Myopia ManagementTurning Back-to-School Demand Into a Year-Round Growth Engine
By Brandon McChesney, OD Sept. 1, 2026 Depending on where you’re located, school is either just about to start or already underway....
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127Staff ManagementTEEM Offers a Smart Approach to Remote Assistant Staffing
Why optometry practices are turning to TEEM for remote support By Maggie Fernandez August 27, 2026 I recently spoke with Cory Pinegar,...
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118LensesFrom Daughter’s Migraine to FDA De Novo Authorization
By Charles Posternack, MD, FACP, FRCPC August 26, 2026 My journey to founding Avulux began in the most personal way imaginable. My...
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508Nutrition & AgingAging Eyes Need Practical Nutritional Strategies
Supporting ocular health with recommendations aging patients can realistically maintain By Jade Coats, OD, FAAO August 17, 2026 When I discuss nutritional...
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512Managed CareChoosing Partnerships That Benefit Patients and the Practice
By Steven Saba, OD August 11, 2026 I did not expect to become a practice owner so early in my career, but...
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510Medical ModelFull-Scope Care, Powered by the Costco Brand
Building a Practice Around the Patient By Drew Provost, OD August 4, 2026 I grew up with optometry around me, but I...
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1.4KFramesCustomizable Eyewear: A New Way to Keep Patients in Your Optical
One base frame, endless styles and a powerful edge for our practice By Christian Rottner, OD July 28, 2026 Pair Eyewear is...
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222Practice TransitionsHow Two ODs Increased Per-Patient Revenue Without Adding More Exam Slots
Maximizing Revenue Per Visit by Broadening Scope and Building Trust By Nestor Biletsky, OD July 16, 2026 I’ve always been intrigued by...
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609LensesA Shared Vision for High-Quality Care and Smarter Practice Support
Partnering with like-minded lens company Shamir offers innovative lens technology and Shamir Personal resources to align for success By Benjamin Szu, OD...
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323Cold StartCommunity-centric Support Drives Cold Start Savings and Long-Term Growth
From the cold start and beyond, PECAA supports private practice growth, efficiency and education By Kennard L. Herring, OD June 24, 2026...
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214InstrumentsConnect Your Workflow to Keep the Focus Where it Belongs—the Patient
How the Visionix suite saves time, reduces friction and elevates the exam experience By Collin Gray, OD, and Walker Shaffer, OD June...
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377LensesA Mom’s Mission, A Business Win: Stand Out Locally with Avulux
A personal experience with Avulux leads to new meaningful options for patients, business success By Tiffany Rosell, LDO, ABOC, NCLEC June 17,...
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306Myopia ManagementFocused Training and Marketing Fuel Practice Growth With Essilor® Stellest®
Walman Optical and DONE4YOU Marketing offer support to make Essilor® Stellest® profitable June 10, 2026 After nearly three decades working in the...
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598Contact LensesRethinking Multifocal Success for Astigmatic Presbyopes
Finding new possibilities for challenging fits with NaturalVue® Enhanced Multifocal 1 Day By Anthony Giannotti, OD June 6, 2026 I’ve spent the...
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429Software Solutions/EHRBoost Practice Efficiency With Reliable Recall and Verification
ABB Verify stands out for insurance verification and patient recall among other practice benefits By Eric Hammond, OD, and Laurie Sorrenson, OD,...
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588Contact LensesDrive Loyalty With NaturalVue® Enhanced Multifocal for Astigmatic Presbyopes
Discover opportunities to help your patients with the NaturalVue® Enhanced Multifocal By Jeffrey Goldberg, OD May 5, 2026 For nearly 40 years...
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554LensesSmall Enough to Care, Big Enough to Deliver
How IDOC Labs expands the power of the IDOC network for independent optometry April 29, 2026 Independent practices face a number of...
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576Professional DevelopmentFrom Conversation to Action: How IDOC Turns Insight Into Practice Growth
Structured peer engagement, expert guidance and hands-on workshops that move ideas from planning to practice growth April 22, 2026 Independent optometric practice...
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711InstrumentsAI-Driven Measurements Cut Remakes, Increase Premium Sales
Implement technology that delivers precise AI-driven measurements and trackable business impact By Isaac Stein March 31, 2026 My work as an account...
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333Exit StrategySuccession Done Right: Preserving a Legacy Optometry Practice
Plan your exit strategy from ownership, and pass the baton with confidence By Brian Kane, OD March 19, 2026 I built Family...
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709Marketing36% Revenue Growth After Rebrand: Marketing Reconnects Patients
Fresh rebrand and marketing brought patients—and profits—back March 2, 2026 Stephanie Yoshimura, OD, and Rebecca Kennedy, OD, were colleagues for nearly 15...
