All sponsored Articles
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60InstrumentsAI-Driven Measurements Cut Remakes, Increase Premium Sales
Sponsored Content Implement technology that delivers precise AI-driven measurements and trackable business impact By Isaac Stein March 31, 2026 My work as...
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83Exit StrategySuccession Done Right: Preserving a Legacy Optometry Practice
Sponsored Content Plan your exit strategy from ownership, and pass the baton with confidence By Brian Kane, OD March 19, 2026 I...
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321Marketing36% Revenue Growth After Rebrand: Marketing Reconnects Patients
Sponsored Content Fresh rebrand and marketing brought patients—and profits—back March 2, 2026 Stephanie Yoshimura, OD, and Rebecca Kennedy, OD, were colleagues for...
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570Expanding Your PracticeA Smart Path to Practice Growth for New and Established ODs
Sponsored Content A Costco lease offers opportunity for practice growth for new and experienced optometrists Feb. 26, 2026 For a growth-minded optometrist,...
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251InstrumentsAdvanced Imaging Improves Decisions and Patient Outcomes
Sponsored Content From screening to surgery, advanced imaging streamlines exams and enhances diagnostics By Damon Dierker, OD, FAAO Feb. 23, 2026 Eye...
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444MarketingPart One: The Tale of Two Milestone Celebrations
Sponsored Content 35 Years of Care: Built With Clear Vision and Strategic Support By Ansel Johnson, OD Feb. 3, 2026 Business ownership...
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388MarketingPart Two: The Tale of Two Milestone Celebrations
Sponsored Content Celebrating 10 Years and the Network That Made It Possible By Beth Seidman, OD Feb. 3, 2026 I opened the...
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217Contact LensesUnlocking Custom Comfort with DELTA Design
Sponsored Content Jan. 20. 2026 Mile Brujic, OD, FAAO, has found the design of the DELTA Scleral lens to be both intuitive...
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238Software Solutions/EHRGet Quotes Faster and Cut Onboarding Time 50% with Optical Software
Sponsored Content Optical software offers efficiencies with faster quotes for patients, training for staff By Jillian Geiger, OD; Darren Minnich, OD; and...
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513Exit StrategyAfter the Sale: Ongoing Support Continues to Bring Benefits
Sponsored Content Transition from ownership continues to benefit doctors and practice years later after the sale By Brian Brightman, OD Jan. 12,...
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485MarketingOne Trusted Partner: Quality Products, Easy Marketing and $18K Saved
Sponsored Content Reliable marketing partner brings many benefits to established practice Jan. 5, 2026 Defiance Optometric Group has a longtime history in...
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412Contact LensesAn Essential Tool We Use to Keep Patients and Reorders in the Practice
Sponsored Content OD relies on MARLO as a trusted tool to capture contact lens reorders in her three offices By Jessilin Quint,...
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508Software Solutions/EHRDriving Lab Performance Through Automation, Data and Rx-Universe
Sponsored Content Data and automation bring efficiencies to lab performance in big and small settings By Matthew Morrison Dec. 8, 2025 There’s...
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302LensesWhat’s Your Vision Worth? Why Our Practice Stands Behind Shamir
Sponsored Content Choosing premium optics and education to reduce remakes and retain patients By Justin Prasad, OD, Nancy Rubio and Stephanie Castorena...
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598LensesClinically Validated Migraine Lenses Change Lives and Increase Revenue
Sponsored Content Change patients’ lives with clinically validated migraine lenses By Jodie Johnson, OD Dec. 8, 2025 I immediately thought of my...
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545Contact LensesThe Technology That Improved the Patient Experience and Boosted My Contact Lens Reorder Rate
Sponsored Content Contact lens ordering platform enhancing patient experience and providing strategic tools to support my patients’ needs By Janelle Davison, OD*...
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495MarketingFocused Marketing Strategy Delivers 14.2% Revenue Growth
Sponsored Content Strategic marketing initiative delivered when practice needs it most Dec. 1, 2025 When the former owner of Sea View Optometric...
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267ResourcesMeet Essilor® Stellest® Lenses
Meet Essilor® Stellest® lenses, the first and only FDA market authorized spectacle lens to slow myopia progression in children*1. Click here to...
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773Professional DevelopmentGetting the Whole Team on Board With Advancing Technology
Sponsored Content By Mike Rothschild, OD, and Amanda Lee, OD Nov. 17, 2025 We believe the future of eye care depends on...
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541Contact LensesThe System Reshaping Product Ordering at My Practice
Sponsored Content Delivering contact lens and OTC products directly to patients’ doors By Osvaldo Diaz, OD* Nov. 15, 2025 When I opened...
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563Contact LensesThe Technology That Helped Bring Convenience to Patients and Keeps CL Orders in the Practice
Transformative contact lens ordering technology Sponsored Content By Jessica Crooker, OD Nov. 4, 2025 For years, I struggled to keep patient orders...
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1.3KGeneral ManagementFrom Private Practice Survival to Success: Resources That Made All the Difference
Jump-starting optometry practice growth.
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901Software Solutions/EHRThe New Price Quote-Crystal PM Integration Poised to Deliver Huge Gains in Practice Efficiency
Game-changing price quote software, Crystal PM integration.
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2.1KInstrumentsRethink Tele-Optometry: A Noble Choice to Provide Underserved Patients High-Quality Eye Exams
Conversations with Mike Rothschild, OD, & Sukumar Pandit, OD.
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1.5KProfessional DevelopmentHow to Find Your Ideal Optometric Mentor
Harnessing the power of mentoring in optometry.
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3.2KGeneral ManagementThe Next-Generation OD Alliance Focused on Maximizing Profitability AND Preserving Independent Optometry
Next-Generation OD Alliance Sponsored Content By Matthew Alpert, OD, and Robert Chu, OD April 27, 2022 The eyecare industry is consolidating at...
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2.2KGeneral ManagementThe Resource Helping Us Boost Revenues $100 Per Patient
Boost Revenues $100 Per Patient Sponsored Content By Dave Anderson, OD Serving patients while delivering superior care and maintaining a profitable practice...
