All specialty Articles

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  3.4K

  Dry Eye

  How We Built a Dry Eye Practice Generating $100,000+ Annually After Just 2 Years

  Keys to creating a fast-growing dry eye niche.

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  4.3K

  Practice Management

  How I Launched an $800,000+ Per Year Vision Therapy Practice

  How one OD launched & grew a standout VT practice.

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  5.9K

  Practice Management

  How I Built a Thriving Sports Vision Niche & How You Can, Too

  Tips for getting started in sports vision.

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  2.5K

  Podcasts

  Developing a Specialty in Neuro-Optometry and Rehabilitative Eyecare

  Oct. 23, 2019  

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  7.9K

  Contact Lenses

  Design Thinking: What It Is & How It Helped Me Build a Specialty CL Niche

  How one practice spurred innovation in specialty contact-lens care.

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  9.4K

  Medical Model

  Key Steps to Thrive with a Medical Eyecare Specialty

  How to maximize success with medical eyecare.

• 3.2K

  Finances

  Four Ways to Add Direct-Pay Products & Services

  By Lisa Shin, ODMarch 25, 2015Are you missing promising direct-pay revenue opportunities? Here are four key revenue streams you may be overlooking. 

• Finances

  Are You an Optometric Jack of All Trades, Master of None?

  By Brian Chou, OD, FAAOIn an optometric practice, as in any business, trying to be all things to all people usually spells...