All specialty practice Articles
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780From Our EditorsCase Presentation Strategies: Sell IPL and RF in Your Dry Eye Practice
Presentation strategies that convert interest to action for dry eye treatment By Thanh Mai, OD Oct. 15, 2025 Dry eye disease is...
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882MarketingImplementing a “Dream 100” Marketing Strategy in Your Practice
Reorienting marketing to optimize patient referrals.
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1.3KFrom Our EditorsHow to Transform Your Practice’s Profitability
Optometry practice profitability By ROB Editors Jan. 29, 2025 Providing a high level of patient care is the top priority, but sustaining...
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1.2KDry Eye And Aesthetics3 Keys to Successfully Transition from Primary Care to Specialty Care Optometry
Transitioning to a dry eye-only optometry practice.
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2.5KContact LensesHow We Created a Specialty CL Niche with 5% Year-Over-Year Growth
Key ways to maximize specialty CL care & profitability.
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3.6KLensesSecrets to Selling Sports Eyewear from the Owner of a Sports Vision Practice
Eyewear that protects patients from injury & generates revenues.
