Branding to emphasize myopia management.
Providing a high level of care--and efficiency--when seeing children CL patients.
Bringing expanding families into your practice.
Insights into what parents need to learn about myopia management.
How to let parents know CLs could be a great choice for their kids.
Growing a vision therapy niche from the ground up.
New survey findings shed light children's eyecare needs.
Transformative myopia management technology.
Opportunities you may be missing to grow CL sales & services.
Creating office experiences that make families want to return.
Moving the needle with parents on saying yes to myopia management.
Back-to-School Season By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD August 31, 2022 Back-to-school time is upon us. Pre-pandemic, we...
Marketing myopia management to spur practice & profitability growth.
By Moshe Mendelson, OD, FIAO August 18, 2021 The long-term eye health consequences of myopia are now well known. Yet too often...
Simple actions to attract new Ortho-K patients.
Adding services to turnaround reading difficulties.
Conversations that make satisfied patients much more likely.
Managing loans to limit interest & reinvest money back into the practice.
An enhanced office space that's good for business--and social distancing.