Bringing expanding families into your practice.
Insights into what parents need to learn about myopia management.
How to let parents know CLs could be a great choice for their kids.
Growing a vision therapy niche from the ground up.
New survey findings shed light children's eyecare needs.
Transformative myopia management technology.
Opportunities you may be missing to grow CL sales & services.
Creating office experiences that make families want to return.
Moving the needle with parents on saying yes to myopia management.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD August 31, 2022 Back-to-school time is upon us. Pre-pandemic, we had systems...
Marketing myopia management to spur practice & profitability growth.
By Moshe Mendelson, OD, FIAO August 18, 2021 The long-term eye health consequences of myopia are now well known. Yet too often...
Simple actions to attract new Ortho-K patients.
Adding services to turnaround reading difficulties.
Important findings on safety of contact lens wear for children.
Development that could impact availability & use of childhood atropine.
Conversations that make satisfied patients much more likely.
Managing loans to limit interest & reinvest money back into the practice.
An enhanced office space that's good for business--and social distancing.