All patient trust Articles
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707Contact LensesWinning Back Contact Lens Dropouts: Daily Disposables as a Retention Strategy
Daily disposables could be the secret to winning back contact lens dropouts By Jennifer Stewart, OD Oct. 22, 2025 Contact lens dropout...
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1.3KPatient EngagementMaking an Outstanding First Impression on Patients With Help from AI
AI assistance in wowing patients.
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1.3KInstruments3 Practice Investments: 2 Generating $63K & 1 Saving Us $18K Yearly
Investments that transformed a rural practice.
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970Myopia ManagementThe Collaborations in Myopia Management that Led to a 40% Boost in Patient Referrals
Amplifying your myopia management practice.
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1.7KGeneral ManagementWhat to do to Avoid Malpractice Claims
Protecting yourself from malpractice claims.
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1.7KFramesInspire Patients to Say “YES” to the Specs Without It Feeling Salesy
Turning opticians into patient-pleasing, high-producing salespeople.
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1.6KStaff ManagementWhat Should Be in an Associate OD Contract?
Key components of associate agreements.
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1.2KFrom Our EditorsAre You Being Stolen From? What Happened to Me & How to Avoid It Happening to You.
Safeguarding your optometry practice against embezzlement By Laurie Sorrenson, OD, FAAO Jan. 2, 2025 In business, there’s a saying: “You’ve either been...
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1.4KFrom Our EditorsWho Should Get the “Freebies” in an Optometry Practice?
Optometry vendor incentives and fair practices By Laurie Sorrenson, OD, FAAO Dec. 4, 2024 In the world of optometric practices, it’s not...
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1.8KNews BriefsNew Survey Findings: Do Americans Trust Their Doctors?
Healthcare anxiety and doctor-patient communication
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2.0KFrom Our EditorsTruthfulness: A Core Value
Making honesty with patients integral to how you do business. By Laurie Sorrenson, OD, FAAO April 3, 2024 Our practice decided that...
