Is how you speak to patients interfering with their understanding? By Laurie Sorrenson, OD, FAAO April 30, 2026 I learned many lessons from...
Is it time to reframe the conversation? Looking at the business impact of annual exam education and follow-through By Judy Lai, OD...
The many benefits of a truly modern office By Michael K. Shaheen, OD Oct. 1, 2025 Let’s be honest: it’s 2025 and...
The power of virtual team members By Thanh Mai, OD Sept. 17, 2025 Let’s get real—virtual team members (VAs) aren’t futuristic fantasies....
AI assistance in wowing patients.
Improving patient collections.
Increasing eyewear capture rate.
Maximizing back-to-school season.
Amplifying your myopia management practice.
Giving patients an experience worth returning to.
Providing life-changing myopia management.
Protecting yourself from malpractice claims.
Facing the Mirror: self-reflection in optometric practice By Laurie Sorrenson, OD, FAAO May 7, 2025 In the day-to-day challenges of running an...
Reducing no-shows & enhancing patient engagement.
Keeping up with ever-changing tariffs.
Technology that changes the trajectory of your CL sales.
Offsetting potential negative impact from tariffs.
Effective patient conversations in eye care.
Addressing revenue leakage challenges.
Enhancing patient engagement & eyewear sales.
Optometry patient retention and sales strategies.
A report offering insights on how you use digital technology.
Books with tips for year-round profitability and happiness.
AI Office Copilot for optometry
Bad news delivery strategies for optometrists.
How to make the greatest number of patients happy.
Recall technology & approaches that work for dentists & can work for ODs.