By Julianna Dolinski, OD Feb. 2, 2026 I’ve always been fascinated by my mother’s eyes. Little girls often want to be just...
Proven strategies to increase per-patient revenue.
Numbers-based look at the future of independent optometry.
Creating a differentiating patient experience.
Options expand for patients in need of gas permeable contact lenses.
Access has been expanded to Avulux lenses.
Tips for avoiding sexual harassment in your practice.
Optimizing virtual employees.
Assembling a team of management consultants and mentors By Laurie Sorrenson, OD, FAAO Sept. 3, 2025 As optometrists—and especially as practice owners—we’re...
New AI resources to aid your patients & practice.
Two transformative vendor partnerships.
How to efficiently add more locations By Thanh Mai, OD August 20, 2025 Friend: “Thanh, I’m thinking about opening another office or...
A new eye drop option for treating presbyopia.
A program empowering promising employees.
Creating engaged teams that keep your patients engaged too.
Investments that transformed a rural practice.
Empowering your opticians.
Creating powerful offsite leadership retreats.
Discreet communication solutions in optometry.
Turning vendor reps into your practice's best friends.
What to do when your reimbursement gets downgraded.
Changing patient lives and practice prospects.
Surpassing big independent optometry challenges.
A new approach for astigmatic patients.
Concerning amendment at state legislative level.
Amplifying your myopia management practice.
Giving patients an experience worth returning to.