All optometry Articles
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444SunwearHow We Generated an Extra $17-$20K Yearly in Sunwear Sales
Increasing sunglass sales in optometry practices.
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122News Briefs ArchiveAOA Touts “Unprecedented Scope of Practice Expansion”
Scope of practice expansion at state level.
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276Dry EyeIPL Data Big Reveal: Achieving 20x Increase in Dry Eye Treatment Conversion Rate
Transformative insights into dry eye disease management.
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106Software Solutions/EHRThe RCM Solution That Saved Us from Hiring Another Employee
Transforming Billing into a Strategic Practice Investment: Achieve Better ROI Than Hiring Additional Staff Sponsored Content By Davis Capaccioli, OD May 14,...
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631Practice MetricsMetrics We Used to Grow Our Optometry Practice 10X
Optometry practice growth metrics
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1.8KFramesAre Your Opticians Selling from their Own Pocketbook?
Prejudging patients' ability to purchase high-value eyewear.
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466FramesInspire Patients to Say “YES” to the Specs Without It Feeling Salesy
Turning opticians into patient-pleasing, high-producing salespeople.
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588MarketingThe Marketing that Delivered the Best ROI to Us
Honing your optometry practice marketing strategy.
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148Coding and BillingIntegrating Social Determinants of Health (SDOH) into Your Practice
How effective SDOH documentation can improve care and profitability.
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325Ophthalmic LensesThe Life-Improving Spectacle Lenses Delivering $900+ Average Revenue Per Patient
Unique lenses for migraine relief.
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482Insights From Our Editors“Mirrors are scary, to be fair.”
Facing the Mirror: self-reflection in optometric practice By Laurie Sorrenson, OD, FAAO May 7, 2025 In the day-to-day challenges of running an...
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991Practice ManagementPowerful Ideas from Outside Optometry: 16.7% Increase in Revenue Per Exam
Finding fresh practice improvement ideas.
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762Practice MetricsPractice Benchmarks to Optimize Efficiency
Benchmarking to set meaningful goals.
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241Staff ManagementQuestions to Ask Practice Team Members to Really Get to Know Them
Getting to really know each of your team members.
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233Professional DevelopmentGetting onto a Clinical Trial Generating as Much as $18K with as Few as 10 Patients
Making clinical trials work for you & your practice.
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618Insights From Our EditorsShould You Sell Your Optometry Practice to Private Equity?
Private equity By Vittorio Mena, OD, MS April 23, 2025 Like nearly every life decision, the answer to whether you should sell...
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353Coding and BillingMIPS 2025 Update: What You Need to Know
If you bill Medicare, this is likely vital information for you.
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464Contact LensesFitting Astigmatic Patients: The Innovative Lenses Boosting Our Practice Growth
A lens that could be exactly what your asigmatic patients need.
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525News Briefs ArchiveSurvey Findings: How Optimistic Are ECPs Currently About their Business?
Eye care providers share feelings about their business.
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815Insights From Our EditorsLeadership: Success Leaves Clues
Leadership By Thanh Mai, OD April 16, 2025 Do you need a coach to enhance your abilities as practice leader? Even Tiger...
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2.6KPractice ManagementAdding Thousands to Net Profit with 1-2% Cost Cuts
Cost cuts that transform profitability.
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519Contact LensesHow We Generated $60,000 in After-Hours CL Sales
Technology that changes the trajectory of your CL sales.
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1.1KPractice ManagementThe Best ROI for Optometrists?
The key relationships that create your greatest ROI.
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923News Briefs ArchiveNew Medical Co-Editors Take Helm at Review of Myopia Management
New chapter begins at Review of Myopia Management.
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491Cold Start PracticeFinancial Comparison: Cold-Starting vs. Buying an Optometry Practice
A quantitative approach to making a huge decision.
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561News Briefs ArchiveNew AI Tools for ECPs
New AI resources to aid your patients & practice.
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908Insights From Our EditorsOur Automated Glasses Warranty System that Generated $48K in 4 Months
Glasses warranty system By Laurie Sorrenson, OD, FAAO April 2, 2025 Many optometry offices offer warranties, typically included in the price of...
