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  • 4.8K
    Finances

    Competitive Strengths of Independent ODs

    By Thomas F. SteinerDirector of Research, Review of Optometric BusinessAre you aware of the many competitive advantages independent ODs possess? Here are...

  • 2.8K
    Finances

    Practice Finances: Be Hands-On!

    By Laurie L. Sorrenson, OD, FAAOAs optometrists, we care most about our patients' eye health and vision. As practice owners, we must...

  • 3.9K
    Finances

    Independent ODs’ Position in the Primary Eyecare Market

    By Thomas F. SteinerDirector of Research, Review of Optometric BusinessAre you a player in the primary eyecare market or just standing by?...

  • 2.5K
    Finances

    Key Investment: Know When the Time is Right to Buy Practice Real Estate

    By Laurie L. Sorrenson, OD, FAAOPurchasing a building to house your practice's office shouldn't be taken lightly, but when your finances and...

  • 3.8K
    Finances

    Occupancy Costs: Manage Effectively, Free Up Funds for Practice-Building

    By Ken Krivacic, OD, MBATrack and manage your occupancy costs effectively: You can save money and invest it in areas that provide...

  • 2.7K
    Finances

    Measure Your Capture Rate to Compute Your Profit Potential

    By Eric M. White, ODUse your practice management system and electronic records to accurately measure eyeglasses capture rate. Then make changes to...

  • 7.0K
    Finances

    Track Your Staffing Costs: A Key to Practice Profitability

    By Ken Krivacic, OD, MBATracking and managing your staff costs is a key to practice profitability. Good planning lets you have the...

  • Finances

    Understand Terms of Leased Instrumentation to Save Money

    By Robert Schultz and Jeanne FletcherLeasing can provide a cost-effective way to add instrumentation to your office. By fully understanding the terms...

  • 3.5K
    Finances

    Marketing by the Numbers: Measure Often for Success

     By Alissa Wald, OD, and Scott DanielsMarketing your practice costs money--so make sure you’re getting a good ROI for your marketing campaign....

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