All MARLO Articles
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364Contact LensesAn Essential Tool We Use to Keep Patients and Reorders in the Practice
Sponsored Content OD relies on MARLO as a trusted tool to capture contact lens reorders in her three offices By Jessilin Quint,...
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484Contact LensesThe Technology That Improved the Patient Experience and Boosted My Contact Lens Reorder Rate
Sponsored Content Contact lens ordering platform enhancing patient experience and providing strategic tools to support my patients’ needs By Janelle Davison, OD*...
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491Contact LensesThe System Reshaping Product Ordering at My Practice
Sponsored Content Delivering contact lens and OTC products directly to patients’ doors By Osvaldo Diaz, OD* Nov. 15, 2025 When I opened...
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504Contact LensesThe Technology That Helped Bring Convenience to Patients and Keeps CL Orders in the Practice
Transformative contact lens ordering technology Sponsored Content By Jessica Crooker, OD Nov. 4, 2025 For years, I struggled to keep patient orders...
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1.6KContact LensesHow We Made Contact Lenses a Million Dollar Business in Our Practice
Making contacts lenses a patient-pleasing profit center.
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2.9KGeneral ManagementHow We Grew Our CL Practice 37% & Dry Eye Practice 30% in Revenue By Reducing Our Patients’ “Homework”
Making life easier for patients & selling more products.
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3.9KFrom Our EditorsEasy Win #2: How to Improve Your Annual Contact Lens Supply Sale Rate
By Laurie Sorrenson, OD, FAAO April 12, 2023 In my previous post, I discussed the first of two easy-win questions I ask...
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4.4KMarketing6 Actions We Take to Maintain a 75-80% Patient Return Rate
Actions to take to keep patients coming back for more.
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4.1KGeneral ManagementThe ROI of 3 Changes Empowering Me to Better Compete as an Independent
Actions to take to better compete as an independent.
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2.7KGeneral ManagementPractice Investments that Saved Us 25% on Spectacle Lens Costs & Increased CL Sales 35%
Investments that change care & profitability for the better.
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3.1KGeneral ManagementThe Next-Generation OD Alliance Focused on Maximizing Profitability AND Preserving Independent Optometry
Next-Generation OD Alliance Sponsored Content By Matthew Alpert, OD, and Robert Chu, OD April 27, 2022 The eyecare industry is consolidating at...
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3.2KGeneral Management2 Technologies that Changed How I Communicate With & Serve Patients
Technology that creates powerful touch points with patients.
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3.8KGeneral Management3 Steps to Highly Profitable Relationships with Vendors
Key actions to take to make vendors partners in building your practice.
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3.7KGeneral ManagementHow I Increased Our Patient Schedule 30% Per Day
By Tyson Allard, OD Feb. 2, 2022 Superior care, and a great patient experience, are two components that go into building a...
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3.6KContact LensesHow I Achieved a 70+% CL Capture Rate
Keeping CL patients in their lenses & capturing sales.
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6.1KContact LensesThe Online CL Ordering Technology that Increased My CL Sales By 30%
How an online contact lens ordering system can increase CL sales.
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4.5KContact LensesContacts During COVID: 6 Opportunities You May Be Overlooking
Improving CL care & revenues during the pandemic.
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4.6KPatient Engagement6 Steps to a Patient Experience Turnaround
Setting goals to improve patients' time in your office.
