All maria sampalis Articles
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144Contact LensesThe EASY Way Contact Lens Wear-and-Care Guidance Refreshed
March 2, 2026 Contact Lens Institute™ (CLI) has updated The EASY Way (Eyes, Awareness, Safety and You), its initiative that helps the...
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989MarketingBlock the Sale: Be Proactive Against Online Glasses Competitors
Block the sale by offering ideas that keep patients from making online sales By Maria Sampalis, OD Oct. 15, 2025 Sometimes you...
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1.5KDry Eye And AestheticsROI of Growing My Dry Eye Center: A Journey of Success and Patient Care
Dry eye center growth strategies for optometrists.
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3.2KGeneral Management3 AI Technologies I Use in My Optometry Practice to Improve Care & Better Communicate
Artificial intelligence applications for your practice.
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3.6KPatient EngagementHow I Use Emotional Intelligence to Create a Practice with 90% Patient Retention Rate
The important role played by EQ in retaining patients long-term.
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5.5KMetricsHow I Created a Practice with 90% Patient Retention Rate
Building bonds that create an abundance of returning patients.
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7.3KGeneral Management
3 KPIs I Tracked to Generate $225,000 More Annually
The KPIs most important to track closely for practice success.
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3.5KInstrumentsThe Technology Powering My New Dry Eye Center
Technology that significantly bolsters a dry eye practice.
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2.8KInstruments2 Technologies I Am Adding to My Practice this Year to Improve Care & Generate Thousands of Dollars
Technology additions that boost care & profitability.
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5.8KFrames
3 Conversations that Capture Fast-Fleeting Optical Sales
Conversations that can keep purchases inside your office.
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4.1KBuying a Practice8 Red Flags to Watch Out for When Buying a Practice
How to make a great deal when purchasing a practice more likely.
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6.9KGeneral ManagementThe Low-Cost Practice Investments Projected to Add Up to an Extra $50,000+ This Year
By Maria Sampalis, OD Feb. 10, 2021 Like many of you, I am always looking for new ways to serve patients and...
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5.8KGeneral Management2 Cost Cuts & 3 Revenue-Generators Growing My Practice’s Profitability
Ways to capture additional revenues that you may be overlooking.
