All maria sampalis Articles
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2.2KDiagnostic Instrumentation3 AI Technologies I Use in My Optometry Practice to Improve Care & Better Communicate
Artificial intelligence applications for your practice.
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2.9KDoctor Patient RelationsHow I Use Emotional Intelligence to Create a Practice with 90% Patient Retention Rate
The important role played by EQ in retaining patients long-term.
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4.9KPatient ExperienceHow I Created a Practice with 90% Patient Retention Rate
Building bonds that create an abundance of returning patients.
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6.4KPractice Management
3 KPIs I Tracked to Generate $225,000 More Annually
The KPIs most important to track closely for practice success.
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2.8KDiagnostic InstrumentationThe Technology Powering My New Dry Eye Center
Technology that significantly bolsters a dry eye practice.
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2.2KDiagnostic Instrumentation2 Technologies I Am Adding to My Practice this Year to Improve Care & Generate Thousands of Dollars
Technology additions that boost care & profitability.
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4.9KFrames
3 Conversations that Capture Fast-Fleeting Optical Sales
Conversations that can keep purchases inside your office.
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2.5KNews Briefs ArchiveUpcoming Online Conference: “Elevating Women In Eye Care”
A new online conference on advancing women in eyecare.
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3.5KPractice Transitions8 Red Flags to Watch Out for When Buying a Practice
How to make a great deal when purchasing a practice more likely.
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6.4KPractice ManagementThe Low-Cost Practice Investments Projected to Add Up to an Extra $50,000+ This Year
By Maria Sampalis, OD Feb. 10, 2021 Like many of you, I am always looking for new ways to serve patients and...
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5.4KPractice Management2 Cost Cuts & 3 Revenue-Generators Growing My Practice’s Profitability
Ways to capture additional revenues that you may be overlooking.
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4.2KMarketingBack-to-School Marketing: Reaching Out to Families, Even In a Year Like This
How to remind parents to continue to stay on top of their children's eyecare.
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3.4KPractice ManagementMaking Up for Lost Time: The Key Changes Fueling My Practice’s Shutdown Recovery
By Maria Sampalis, OD July 1, 2020 After months of practice closures, your patients need you–and you need them. With patients returning...
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6.2KPractice ManagementScaling the Needs of Reopening to the Capabilities of a Small Practice
What challenges of reopening mean to a small practice.
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4.5KPractice Transitions8 Negotiating Tips to Secure a Better Practice Purchase Deal
Negotiating tactics for securing a great purchase price.
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5.1KPractice ManagementSWOT Analysis: What It Is & How To Do It To Be More Profitable
Innovative approach to finding places for practice improvement.
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5.0KMarketingSummer Promotions that Motivate My Patients To Make an Appointment
Ideas to help you promote your practice this summer.
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3.9KPractice ManagementSelling to PE: Good for You AND Your Community?
Why one doctor DOESN'T want to sell to PE.
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5.4KStaff ManagementReading Staff Strengths & Coaching for Improvement
Tips for matching job role with staff member.
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8.2KThe Optometric Minute3 Ways to Compete with Optical Chains & Online Retail
August 22, 2018 Your practice can profitably thrive–even with increased competition from optical chains and online retailers. Here are a few ways...
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7.2KOffice EnvironmentWhy I Work Saturdays–and Reap Rewards for Doing It
There are substantial benefits to working Saturdays.
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3.3KThe Optometric MinuteA Personal Brand Beats the Competition
March 28, 2018 Cultivating a personal brand provides a powerful competitive edge, whether you practice in an independent or corporate setting, say...
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5.0KMarketingThe Conversations That Bond Patients To Your Practice
Three conversations to have with your patients.
