Tapping the expertise of your practice's vendor reps.
Understanding how different personalities respond to expectations.
Resources to simplify & strengthen staff training.
Try doing these two things to change your capture rate for the better.
Better conversations to have with CL patients.
Optical sales changes that make a powerful impact.
Eyewear that protects patients from injury & generates revenues.
Tracking metrics to increase sales in the optical & become more profitable.
Improving CL care & revenues during the pandemic.
Conversations that make satisfied patients much more likely.
Why I am a "chief vision officer," and not a "president" or "CEO."