Offering an unparalleled patient experience. By Laurie Sorrenson, OD, FAAO March 6, 2024 As I was driving home from the hospital after...
How a customer-service focus helped launch LensCrafters.
A phrase that’s exactly what angry patients want to hear. By Laurie Sorrenson, OD, FAAO Dec. 13, 2023 Have you read the...
The difference service-driven sales makes to patients & practice profitability.
Actions to take to keep patients coming back for more.
Learning exactly what your patients experience in your office.
Improvements that can make your practice much more competitive.
Using lessons from outside of optometry to provide better care & spur practice growth.
Tips on reducing glasses remakes to ensure patients' expectations are exceeded.
Giving employees what they need to serve patients during a challenging time.
Learn how to exceed patient expectations and generate friends & family referrals.
How you can continue to wow patients during a turbulent time.
The huge impact a small gesture can make.
Tips for building the optical team you need.
Turning around negative patient experiences.