All community outreach Articles
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1.2KMarketingFrom Buildout to Launch: My Hands-On New Practice Marketing Plan
Best practices for marketing a new practice.
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802General ManagementThe Power of Early New Year Planning: Growing Our Patient Visits by 14% and Profits by 9%
Planning for the new year in early fall By Miki Lyn Zilnicki, OD, FCOVD, and Jessica Licausi, OD, FAAO, FCOVD Sept. 17,...
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870MarketingImplementing a “Dream 100” Marketing Strategy in Your Practice
Reorienting marketing to optimize patient referrals.
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742Myopia ManagementThe Collaborations in Myopia Management that Led to a 40% Boost in Patient Referrals
Amplifying your myopia management practice.
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3.5KFrom Our EditorsWhat Are Critical Non-Essentials?
Strategies for eyecare practice growth By Thanh Mai, OD Feb. 19, 2025 These are the tasks you don’t strictly have to do,...
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1.9KGeneral Management8 Strategies Proving Invaluable to Our Practice Growth & Profitability
Optometry practice profitability strategies.
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1.2KMarketing“Our Most Important Marketing Resource”
An essential marketing resource.
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1.2KNews BriefsCA Wildfires: What Eyecare Companies Are Doing & What You Can Do
Support for practices & communities impacted by wildfires.
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1.0KNews BriefsThe Vision Council Partners with Major Benefits Provider to Increase Eye Health Awareness & Advocacy
Eye health awareness partnership
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1.3KNews BriefsWarby Parker Expands One of its Key Optometry Philanthropies
Expanding the reach of a national optical charity.
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1.5KNews BriefsNew Research Results: What Impact is Optometry Making on Eye Health in U.S.?
The positive impact you're making on patients.
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1.9KMarketingThe Impromptu Presentation that Brought New Patients Into Our Practice
The practice-building opportunity of a public speaking engagement.
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2.3KGeneral Management5 Concrete Steps We Take in Our Office to Put DEI Principles Into Action
What you can do to make DEI a reality in your office. By Bilal Ahmad, OD March 6, 2024 It’s one thing...
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2.2KGeneral ManagementHow We Optimize a Program in Our Practice that Has Uncovered 19,103 Eye Conditions Nationally
Bringing expanding families into your practice.
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4.3KMarketingHow I Found the Perfect Practice Setting for Connecting to My Community
A practice setting that makes connecting to your community easy.
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2.4KProfessional Development3 Books & 1 Podcast Series that Changed How I Approach My Career
Guidance from outside optometry that helped change an OD's career.
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2.9KGeneral ManagementThe Cultural Sub-Specialty Benefiting Our Patients & Netting $145,000 Annually
The growth opportunity of catering services to a specific patient population.
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3.2KMarketing
How I Increased Engagement with My Practice’s Instagram Posts By 124%
Sponsored Content By Ansel T. Johnson, OD Dec. 16, 2020 Your patients spend substantial personal time on Facebook and Instagram. That time,...
