Creating engaged teams that keep your patients engaged too.
Facing the Mirror: self-reflection in optometric practice By Laurie Sorrenson, OD, FAAO May 7, 2025 In the day-to-day challenges of running an...
Getting to really know each of your team members.
Effective patient conversations in eye care.
Qualities of a great optician.
Professional development through book reviews.
Keys to improving optical sales.
Bad news delivery strategies for optometrists.
Creating a strategy for the conversations you dread By Bethany Fishbein, OD In my last column, I talked about the importance of...
Communication training that can transform a practice.
The best way to inform patients of potentially upsetting news.
Understanding how different personalities respond to expectations.
Sponsored Content By Larry Golson, OD Oct. 14, 2020 A practice primed for a high level of patient care and revenue growth...