business strategy Archives - Review of Optometric Business

Picture representing marketing a new practice including the biggest marketing mistakes new practices make and what to do instead.

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Marketing

The Biggest Marketing Mistake I Made as a New Practice Owner and How You Can Avoid It

Catching and turning around big marketing mistakes.

1.1K

From Our Editors

How “Post-Mortems” Can Strengthen Your Practice Leadership

The power of practice post-mortems By Bethany Fishbein, OD Sept. 10, 2025 We deal with issues in our practices every day that...

Dr. Thanh Mai with his practice team celebrating the 10-year anniversary of the first location of his practice. The photo illustrate article on how to efficiently add more locations to your optometry practice.

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From Our Editors

Thinking of Adding More Locations? Don’t Just Grab the Keys.

How to efficiently add more locations By Thanh Mai, OD August 20, 2025 Friend: “Thanh, I’m thinking about opening another office or...

Erich Mattei with Dr. Adam Ramsey at an Akrinos Business Builder practice management workshop. Mattei says there are specific ways to better manage costs in your practice.

1.4K

Finances

Tariff-Proofing Your Practice: Bolstering Profitability in Uncertain Times

Managing costs in unstable economic times.

Dr. Thahn Mai and Dr Hawkin Lui . Dr. Mai shares his approach to optometry risk management.

2.5K

From Our Editors

The Pot Odds of Optometric Risk: When Playing It Safe Is Riskier Than You Think

Optometry risk management By Thanh Mai, OD July 23, 2025 In optometry, applying pot odds means shedding habits that seem “safe” but...

Erich Mattei, MBA, with Dr. Jennifer Chinn, who he helped with the financial growth of her practice. Dr. Chinn’s Vision Care, San Diego, CA at a Business Builder by Akrinos practice management workshops.

2.5K

Cold Start

Cold-Start Vs. Purchase: Final Steps of Financial Forecast and Feasibility Analysis

Final stages of analysis of cold start vs. purchased practice.

Barbra Dey (left as you look at photo) with . Dr. Babcock from Rocky Mountain Eye Center in MT an MD/ OD practice. Dey shares tips for making most of relationships with vendor reps.

1.1K

General Management

Specific Ways to Leverage Vendor Reps to Increase Profitability

Turning vendor reps into your practice's best friends.

Drs. Licausi and Zilnicki with practice team. They share how they overcame challenges of independent practice.

1.1K

General Management

Our Solutions to 3 Major Independent Practice Challenges

Surpassing big independent optometry challenges.

Photo courtesy of Dr. Christopher Lopez, who is pictured here with practice partner Craig Sylte, OD. Dr. Lopez recommends crunching the numbers to determine the best strategy to buying into a practice.

2.2K

Buying a Practice

Practice Partnership: What you NEED to Know About Buying Into a Practice

Successfully buying into a practice partnership.

1.7K

Cold Start

From Vision to Reality: The Consultancy Helping Me Build the Practice of My Dreams

What you need to launch a cold-start.

Photo illustrating success growing revenue

1.2K

Finances

Building Your Practice Backward with Help From the Most Important Number in Your Business

Growing revenue by analyzing a key business number.

Dr. Cory Lappin with patient. Dr. Lappin shares how he's growing his specialty practice.

1.5K

Dry Eye And Aesthetics

The Strategy and Investments Helping Me Launch My Specialty Practice

What a specialty practice requires to successfully take off.

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Software Solutions/EHR

The RCM Solution That Saved Us from Hiring Another Employee

Billing solution that can even keep staffing costs down.

Photo courtesy of Dr. Laurie Sorrenson. Dr. Sorrenson's lab technician, Marlin, shakes a piggy bank wondering where all the money has gone. Dr. Fishbein says that without carefully tracking practice data, it's easy to wonder where all the money has gone.

1.3K

From Our Editors

When the Numbers Tell a Different Story

Why data, not drama, should guide your leadership decisions By Bethany Fishbein, OD May 14, 2025 It happens every year: the dreaded...

Bruce, Dr. Sorrenson's neurovisual technician

1.3K

From Our Editors

“Mirrors are scary, to be fair.”

Facing the Mirror: self-reflection in optometric practice By Laurie Sorrenson, OD, FAAO May 7, 2025 In the day-to-day challenges of running an...

Image showing graph charting efficiency, quality, speed and cost

1.5K

Metrics

Practice Benchmarks to Optimize Efficiency

Benchmarking to set meaningful goals.

1.8K

General Management

April 2025 Tariff Changes: What Every Eye Care Practice Needs to Know

Keeping up with ever-changing tariffs.

1.3K

Office Design

Choosing an Office Space that Delivers ROI

Crunching the numbers on lease or buy.

1.5K

From Our Editors

Should You Sell Your Optometry Practice to Private Equity?

Private equity By Vittorio Mena, OD, MS April 23, 2025 Like nearly every life decision, the answer to whether you should sell...

1.0K

News Briefs

Survey Findings: How Optimistic Are ECPs Currently About their Business?

Eye care providers share feelings about their business.

2.2K

From Our Editors

Leadership: Success Leaves Clues

Leadership By Thanh Mai, OD April 16, 2025 Do you need a coach to enhance your abilities as practice leader? Even Tiger...

Photo credit: Dr. Ann Hoscheit. Dr. Hoscheit at work in her office. She shares a few key cost cuts that made a significant impact.

3.5K

General Management

Adding Thousands to Net Profit with 1-2% Cost Cuts

Cost cuts that transform profitability.

1.2K

Contact Lenses

How We Generated $60,000 in After-Hours CL Sales

Technology that changes the trajectory of your CL sales.

1.3K

News Briefs

Latest Tariff News & What it Means to Optical Industry

Tariffs impacting the optical industry.

3.7K

General Management

4 Trips, 4 Improvements that Transformed My Practice

Taking a cue from masterful hospitality businesses.

Dr. Mena, center, with AnneMarie Barsoum, OD, in black scrubs, and two support staff team members. Dr. Mena shares his insights on whether being a business owner is worth it.

2.7K

General Management

Year-End Review: Saying Thank You & Noting What to Do Better Next Year

Expressing gratitude & conducting year-end review.

1.1K

From Our Editors

What If You Had to Say Yes? How Would Your Optometry Practice Be Transformed?

Transforming optometry practices: The power of saying yes to bold ideas By Bethany Fishbein, OD Dec. 11, 2024 Imagine if every time...

Review of Optometric Business

All business strategy Articles

The Biggest Marketing Mistake I Made as a New Practice Owner and How You Can Avoid It

How “Post-Mortems” Can Strengthen Your Practice Leadership

Thinking of Adding More Locations? Don’t Just Grab the Keys.

Tariff-Proofing Your Practice: Bolstering Profitability in Uncertain Times

The Pot Odds of Optometric Risk: When Playing It Safe Is Riskier Than You Think

Cold-Start Vs. Purchase: Final Steps of Financial Forecast and Feasibility Analysis

Specific Ways to Leverage Vendor Reps to Increase Profitability

Our Solutions to 3 Major Independent Practice Challenges

Practice Partnership: What you NEED to Know About Buying Into a Practice

From Vision to Reality: The Consultancy Helping Me Build the Practice of My Dreams

Building Your Practice Backward with Help From the Most Important Number in Your Business

The Strategy and Investments Helping Me Launch My Specialty Practice

The RCM Solution That Saved Us from Hiring Another Employee

When the Numbers Tell a Different Story

“Mirrors are scary, to be fair.”

Practice Benchmarks to Optimize Efficiency

April 2025 Tariff Changes: What Every Eye Care Practice Needs to Know

Choosing an Office Space that Delivers ROI

Should You Sell Your Optometry Practice to Private Equity?

Survey Findings: How Optimistic Are ECPs Currently About their Business?

Leadership: Success Leaves Clues

Adding Thousands to Net Profit with 1-2% Cost Cuts

How We Generated $60,000 in After-Hours CL Sales

Latest Tariff News & What it Means to Optical Industry

4 Trips, 4 Improvements that Transformed My Practice

Year-End Review: Saying Thank You & Noting What to Do Better Next Year

What If You Had to Say Yes? How Would Your Optometry Practice Be Transformed?

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