Photo: Courtesy of Zenni.
New fashion-oriented blue light protective lenses.
May 15, 2024
Zenni Optical, an online eyewear retailer, introduced Blokz+ Tints, a lens designed to combat the harmful effects of blue light exposure from digital screens.
In addition to being sold direct to consumers online, the lenses can be made available for purchase in optometrists’ offices through Zenni Business, the company’s recently launched business-to-business platform.
These lenses integrate core blue light filtration with an additional blue anti-reflective coating.
Zenni says the lenses offer 26 times more blue light filtration than standard lenses. They now come in an array of tints, allowing wearers to “stay protected from the screen without sacrificing fashion.”
Blokz+ Tints lenses are designed for people who spend long hours in front of screens. There are seven new tints to choose from, in addition to yellow, and offer benefits like enhanced contrast, relief from dry eyes and reduced eye strain.
Zenni says its new Blokz+ Tints provide advanced protection against the harmful effects of blue light compared to standard lenses.
Specifically designed to target blue light up to 455 nm, where the majority of harmful blue light emitted by digital devices peaks, Zenni says Blokz+ Tints block up to 92 percent of blue light energy in the HEV 2 range (400-455 nm). In contrast, clear Blokz lenses typically block blue light up to 420 nm, providing less comprehensive protection by only targeting the lower ranges.
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“We understand that individuals spend extended periods in front of screens, which is why we engineered these lenses with their needs in mind. Blokz+ Tints lenses are our solution for safeguarding against the harmful effects of blue light emitted by digital screens,” David Ting, General Manager and Chief Technology Officer at Zenni Optical, stated in a press release.
“At Zenni, we pride ourselves on innovation, and our Blokz+ Tints go above and beyond,” Ting said. “They block more blue light than the leading competitor, ensuring our customers have the best protection possible. But what sets us apart even further is our commitment to personalization. While others offer only standard yellow lenses, we provide a spectrum of vibrant colors, allowing our customers to express their style while safeguarding their eyes.”
Additional benefits of Blokz+ Tints, Cited by Zenni, include:
- Elevated Eye Comfort: By filtering HEV blue light, these lenses may help minimize eye fatigue and strain during extended screen time.
- Enhanced Sleep Quality: Blokz+ Tints lenses may help you fall asleep more easily and enjoy better sleep quality by blocking out HEV blue light that may disrupt sleep patterns.
- UV Protection: Safeguard your eyes from potential sun damage with “100 percent protection against both UVA and UVB rays.”
- Streamlined Style: Go beyond the ordinary with Blokz+ Tints’ range of tints in Amber, Gray, Blue, Green, Orange, Purple, Rose and Yellow.
Blokz+ Tints are offered in non-prescription, single vision and progressive lens options, exclusively on Zenni.com. They are designed to fit in any frame offered on Zenni, starting at $6.95.
For more information about Blokz+ Tints, visit zenni.com/blokz-plus-tinted-lenses
