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Zenni Adds Contact Lenses to Inventory & Will Soon Launch Doctor Locator

Photo of boxes of contact lenses from CooperVision and Bausch + Lomb sold by Zenni.

Photo courtesy of Zenni.

Zenni says new announcements highlight its commitment to accessible vision care.

June 19, 2024

Zenni announced that it now offers contact lenses for sale from CooperVision and Bausch + Lomb, with other brands of contacts to be available soon. The company also shared news with Review of Optometric Business of the addition of an online doctor locator on its site.

“Comprehensive Slate of Eyecare Solutions”

Zenni says the significant expansion of product offerings aims to provide a more comprehensive slate of eyecare solutions to a broader audience and reflects the company’s “commitment to meeting the evolving needs of their customers.”

With this addition, Zenni says it “will truly act as a one-stop-shop for consumers, offering an all-encompassing variety of eyecare options in one convenient location that caters to any need.”

“We are incredibly proud of the legacy Zenni has built in providing affordable eyecare to individuals around the world,” said David Ting, Global Chief Technology Officer and General Manager at Zenni Optical. “The decision to offer contact lenses has been in the works for a long time and will help us further our goal of making vision care accessible to as many people as possible. Whether our customers prefer glasses or contact lenses, we now provide vision solutions that suit anyone’s lifestyle and vision needs.”

Doctor Locator to be Launched Soon

Zenni also will soon implement a feature to help users locate nearby eyecare professionals.

“At Zenni, we are thrilled to elevate the customer experience and expand vision care with the launch of our new contact lenses, Ting said. “Soon, we’ll introduce a feature to help customers locate nearby eyecare professionals for prescriptions and other medical needs prior to purchasing eyewear. Through Zenni Business, we aim to bridge the digital and physical by building online awareness for our physical store partners. This symbiotic relationship is essential to us, fostering a seamless and connected eyecare community. This initiative reinforces our unwavering commitment to providing innovative solutions and cultivating connections within the global eyecare community, empowering individuals around the world to access the care they need.”

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