ZEISS is debuting an improved My Vision Profile App, a patient vision analysis tool used to determine their personal vision habits and needs. The app has been updated to let practices embed it into their own sites, adding their brand name and tag lines.
Previously, consumers could find the My Vision Profile App online, or practices could link to it through their own web sites.
Peter Robertson, marketing and communications director, ZEISS Vision Care UK, says, “ZEISS customers benefit from the My Vision Profile app as it’s simple to use and embed into their own web site, encouraging patients towards greater awareness of lens solutions.”
Patients can obtain easy to understand statistics of their vision profiles in under three minutes. This information can be combined with the results of their eye examination, allowing dispensing staff to recommend a customized ZEISS lens solution that meets their personal requirements.
For more information visit myvisionprofile.zeiss.com.