{"id":7931,"date":"2017-01-23T15:20:56","date_gmt":"2017-01-23T20:20:56","guid":{"rendered":"http:\/\/www.reviewob.com\/?p=7931"},"modified":"2017-01-24T16:22:49","modified_gmt":"2017-01-24T21:22:49","slug":"use-high-tech-lenses-enhance-eye-exams","status":"publish","type":"post","link":"https:\/\/reviewob.com\/use-high-tech-lenses-enhance-eye-exams\/","title":{"rendered":"Prescribe Lenses for Protection and Prevention"},"content":{"rendered":"<p><strong>Howard Purcell, OD, FAAO, Dipl<\/strong>., of Essilor, explains the marketing approach behind Eyezen and Eyezen+ lenses&#8211;and stresses that the eye exam remains central to good eyecare. In addition, he says, ODs now can provide their patients with ophthalmic lenses that provide &#8220;protection and prevention,&#8221; adding great value to the doctor-patient bond.<\/p>\n<div id=\"i_87609485\" style=\"width: 640px; height: 360px; max-width: 100%; max-height: 100%;\"><\/div>\n<p><script type=\"text\/javascript\" src=\" https:\/\/services.fliqz.com\/smart\/20100401\/applications\/c2631ea4-1a41-4e8a-8245-7b43b5ce25f9\/assets\/ffae5ada4bc54b27bb61986373d8bcb2\/containers\/i_87609485\/smarttag.js?width=100%25&amp;height=100%25\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p><strong>PROVIDE PREVENTION &amp; PROTECTION<\/strong>. Prescribe lenses that correct vision, as well as prevent digital eye fatigue and protect against the possible dangers of blue light.<\/p>\n<p><strong>DIRECT TO TWO OPTIONS<\/strong>. Direct to a one-size-fits-all version of Essilor&#8217;s Eyezen that is offered online, or do a step better and prescribe Eyezen+, an option with three different powers to choose from, and a clear blue light filter.<\/p>\n<p><strong>MOVE FROM ONLINE TO EXAM ROOM<\/strong>. Making a product like Eyezen available online, and the premium version of the product available only in an ECP&#8217;s office, encourages people interested in the product to visit their local eye doctor for a comprehensive exam.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Howard Purcell, OD, FAAO, Dipl.<\/strong>, is senior vice-president of customer development at Essilor of America.<\/p>\n<p><strong>Andrew Karp<\/strong> is Group Editor, VM and 20\/20 at Jobson Medical Information. To contact: <a href=\"mailto:akarp@jobson.com\">akarp@jobson.com<\/a><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Save<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Save<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Save<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Save<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Save<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Save<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Save<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c  no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Save<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Howard Purcell, OD, FAAO, Dipl., of Essilor, explains the marketing approach behind Eyezen and Eyezen+ lenses&#8211;and stresses that the eye exam remains central to good eyecare. In addition, he says, ODs now can provide their patients with ophthalmic lenses that provide &#8220;protection and prevention,&#8221; adding great value to the doctor-patient bond. &nbsp; PROVIDE PREVENTION &amp; PROTECTION. Prescribe lenses that correct vision, as well as prevent digital eye fatigue and protect against the possible dangers of blue light. DIRECT TO TWO OPTIONS. Direct to a one-size-fits-all version of Essilor&#8217;s Eyezen that is offered online, or do a step better and prescribe Eyezen+, an option with three different powers to choose from, and a clear blue light filter. MOVE FROM ONLINE TO EXAM ROOM. Making a product like Eyezen available online, and the premium version of the product available only in an ECP&#8217;s office, encourages people interested in the product to visit their local eye doctor for a comprehensive exam. &nbsp; &nbsp; Howard Purcell, OD, FAAO, Dipl., is senior vice-president of customer development at Essilor of America. Andrew Karp is Group Editor, VM and 20\/20 at Jobson Medical Information. To contact: akarp@jobson.com Save Save Save Save Save Save Save Save<\/p>\n","protected":false},"author":5,"featured_media":7969,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[152,162],"tags":[41],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Prescribe Lenses for Protection and Prevention - Review of Optometric Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reviewob.com\/use-high-tech-lenses-enhance-eye-exams\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prescribe Lenses for Protection and Prevention - Review of Optometric Business\" \/>\n<meta property=\"og:description\" content=\"Howard Purcell, OD, FAAO, Dipl., of Essilor, explains the marketing approach behind Eyezen and Eyezen+ lenses&#8211;and stresses that the eye exam remains central to good eyecare. In addition, he says, ODs now can provide their patients with ophthalmic lenses that provide &#8220;protection and prevention,&#8221; adding great value to the doctor-patient bond. &nbsp; PROVIDE PREVENTION &amp; PROTECTION. Prescribe lenses that correct vision, as well as prevent digital eye fatigue and protect against the possible dangers of blue light. DIRECT TO TWO OPTIONS. Direct to a one-size-fits-all version of Essilor&#8217;s Eyezen that is offered online, or do a step better and prescribe Eyezen+, an option with three different powers to choose from, and a clear blue light filter. MOVE FROM ONLINE TO EXAM ROOM. Making a product like Eyezen available online, and the premium version of the product available only in an ECP&#8217;s office, encourages people interested in the product to visit their local eye doctor for a comprehensive exam. &nbsp; &nbsp; Howard Purcell, OD, FAAO, Dipl., is senior vice-president of customer development at Essilor of America. Andrew Karp is Group Editor, VM and 20\/20 at Jobson Medical Information. To contact: akarp@jobson.com Save Save Save Save Save Save Save Save\" \/>\n<meta property=\"og:url\" content=\"https:\/\/reviewob.com\/use-high-tech-lenses-enhance-eye-exams\/\" \/>\n<meta property=\"og:site_name\" content=\"Review of Optometric Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/reviewob\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-23T20:20:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-01-24T21:22:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/reviewob.com\/wp-content\/uploads\/2017\/01\/1-25-17glasses.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3293\" \/>\n\t<meta property=\"og:image:height\" content=\"2262\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Margery Weinstein\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ReviewOB\" \/>\n<meta name=\"twitter:site\" content=\"@ReviewOB\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Margery Weinstein\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/reviewob.com\/use-high-tech-lenses-enhance-eye-exams\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/reviewob.com\/use-high-tech-lenses-enhance-eye-exams\/\"},\"author\":{\"name\":\"Margery Weinstein\",\"@id\":\"https:\/\/reviewob.com\/#\/schema\/person\/9055d3e016c253f2eb40f01a6300a6d8\"},\"headline\":\"Prescribe Lenses for Protection and Prevention\",\"datePublished\":\"2017-01-23T20:20:56+00:00\",\"dateModified\":\"2017-01-24T21:22:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/reviewob.com\/use-high-tech-lenses-enhance-eye-exams\/\"},\"wordCount\":205,\"publisher\":{\"@id\":\"https:\/\/reviewob.com\/#organization\"},\"keywords\":[\"featured\"],\"articleSection\":[\"Dispensary Viewpoint\",\"Other Videos\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/reviewob.com\/use-high-tech-lenses-enhance-eye-exams\/\",\"url\":\"https:\/\/reviewob.com\/use-high-tech-lenses-enhance-eye-exams\/\",\"name\":\"Prescribe Lenses for Protection and Prevention - 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