{"id":6542,"date":"2015-10-13T14:23:44","date_gmt":"2015-10-13T14:23:44","guid":{"rendered":"http:\/\/reviewob.dev\/oct-7-2015"},"modified":"2015-10-13T14:23:44","modified_gmt":"2015-10-13T14:23:44","slug":"oct-7-2015","status":"publish","type":"post","link":"https:\/\/reviewob.com\/oct-7-2015\/","title":{"rendered":"Oct. 7, 2015"},"content":{"rendered":"
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New This Week<\/strong><\/h2>\n<\/div>\n
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Special ROB Roundtable: ODs Share Strategies on Presenting UV Protection<\/strong><\/a><\/h3>\n

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Justin Bazan, OD, Cheryl G. Murphy, OD<\/strong>, and Kristin Protosow, OD, FAAO, <\/strong>send an eye health message about the dangers of ultra-violet radiation from pre-testing, to the exam room and the optical. The first in a series of three video clips of the doctors’ recent ROB Roundtable discussion.\u00a0 >>READ MORE>><\/strong><\/a><\/p>\n<\/div>\n

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Frames<\/h2>\n

Master the Optical Handoff, Capture Sales & Create Satisfied Patients<\/strong><\/a><\/h3>\n

\"\"<\/a>By Robert L. Bass, OD, FAAO<\/strong><\/p>\n

Mastering the optical handoff makes it more likely patients fulfill your prescriptions, and your optical generates growing revenues.
\n>>READ MORE><\/a><\/strong><\/p>\n<\/div>\n

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Finances<\/h2>\n

Build Profits by Managing Cancellations & No-Shows<\/strong><\/a><\/h3>\n

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\nBy Adam Cmejla <\/strong>
\nCancellations and no-shows add up to lost revenues. Available systems can automate a solution and build profitability.
\n>>READ MORE>><\/strong><\/a><\/p>\n<\/div>\n

Staff Management<\/h2>\n

Improve Your Practice–and the Profession–with Externs<\/a><\/h3>\n
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\"\"<\/a>By Thuy-Lan Nguyen, OD<\/strong>Employing externs helps emerging optometrists launch their careers–and provides added manpower to your practice.\u00a0 >>READ MORE>><\/a><\/strong><\/p>\n

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ROB Fast Fact<\/h2>\n<\/div>\n
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Patients’ View of Eyewear: Style Accessory or Medical Necessity?<\/a><\/h3>\n
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Your optical may need to do a better job presenting eyewear as a style, as well as a vision aid, findings from The Vision Council\u2019s 2015 Fashion vs. Function Study suggest. A large majority\u00a0 of eyeglass users\/buyers (84.6 percent) view eyeglasses primarily as a medical necessity. U.S. adults over the age of 55, and those who recently went to an ECP for an exam, had this view. Over 12 percent of eyeglass users view glasses as both a medical necessity and fashionable accessory.<\/p>\n

Click HERE<\/strong><\/a> to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, on educating your opticians on the latest eyewear styles.<\/p>\n<\/div>\n<\/div>\n

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In Brief<\/h2>\n<\/div>\n
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Ready for the World Sight Day Challenge?<\/a><\/h3>\n
\"\"The North American eyecare community will once again join forces in a coalition to support Optometry Giving Sight and its annual fundraising campaign, the World Sight Day Challenge, held throughout September and October.\u00a0 >>READ MORE>><\/a><\/strong><\/p>\n<\/div>\n<\/div>\n

ManagementPlus Adds Two New Products<\/a><\/h3>\n

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ManagementPlus has introduced two new product offerings: ManagementPLUS Cloud and Revenue Cycle Management. <<READ MORE>><\/strong><\/a><\/p>\n

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Challenge \u2013> Solution<\/h2>\n<\/div>\n