{"id":6481,"date":"2014-08-12T14:33:41","date_gmt":"2014-08-12T14:33:41","guid":{"rendered":"http:\/\/reviewob.dev\/august-6-2014"},"modified":"2024-01-09T12:54:36","modified_gmt":"2024-01-09T17:54:36","slug":"august-6-2014","status":"publish","type":"post","link":"https:\/\/reviewob.com\/august-6-2014\/","title":{"rendered":"August 6, 2014"},"content":{"rendered":"
\n
\n
\n
\n

New This Week<\/strong><\/h2>\n<\/div>\n
\n

Principles of Optical Design: Colors Deliver the WOW Factor<\/strong><\/a><\/h3>\n
\"\"<\/a><\/strong>Barbara Wright<\/strong> of Barbara Wright Design shows how to effectively use color to unify a complex office design, invite patients to explore, or to provide a dramatic accent. Says Wright: \u201cDon\u2019t let your office suffer from the blahs\u2014wake it up with color!\u201d
\n>>READ MORE>><\/strong><\/a><\/div>\n<\/div>\n
\n

Office Environment<\/h2>\n

Add Two Patients a Day: It Pays Off Big Time<\/strong><\/a><\/h3>\n

\"\"<\/strong>
\nBy Ken Krivacic, OD, MBA
\nCapturing efficiencies in patient flow allows you to see two more patients a day–and adds six-figures to practice revenues each year.<\/p>\n

>>READ MORE>><\/a><\/strong><\/p>\n<\/div>\n

\n

Marketing<\/h2>\n

Online Appointment Booking: New Patients Love It<\/strong><\/a><\/h3>\n
\n

\"\"<\/a>By Andrew J. Neukirch, OD<\/p>\n

New patients–who build your practice over time–are three times more likely to use online booking than existing patients. Easy-to-use programs make online booking a snap for all.<\/p>\n

>>READ MORE>><\/a><\/strong><\/p>\n<\/div>\n<\/div>\n

Frames<\/h2>\n

Trunk Shows: How to Boost Revenues in a Day<\/strong><\/a><\/h3>\n

\"img1\"<\/a><\/strong>By Palmer N. Lee, OD
\nTrunk shows create excitement, draw in new patients and generate optical sales. Plan, promote and market well–and boost practice revenues in a single day.<\/p>\n

>>READ MORE>><\/strong><\/a><\/p>\n

\n
\n

ROB Fast Fact<\/h2>\n<\/div>\n
\n

Will the Economy Affect Your Patients’ Decision to Get an Eye Exam? <\/h3>\n

\"img1\"Just over half of consumers say the state of the economy will not\u00a0<\/em> impact their decision to get an eye exam, according to The Vision Council VisionWatch Economic Situation Report May 2014. Some 54.7 percent of respondents said \u201cthe economy will not affect my plans to get an exam,\u201d while 15.8 percent said \u201cI will only have my eyes examined if the exam cost is covered by my vision insurance program.<\/p>\n

Click HERE<\/strong> to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on educating your patients on the value of the products and services your practice provides.<\/p>\n<\/div>\n

\n

In Brief<\/h2>\n<\/div>\n
\n

\"\"Vision Source Clinicians Can Now Prescribe Additional Essilor Lenses<\/a><\/h3>\n

Optometric alliance Vision Source announced that it has bolstered its relationship with Essilor of America to offer additional cost saving benefits for its nationwide network of independent optometrists. The agreement enables Vision Source clinicians to prescribe TruClear and VISO products to patients who have EyeMed benefits.
\n>>READ MORE>><\/strong><\/a><\/p>\n

<\/div>\n<\/div>\n

Transitions Optical Partners with ESS for New Adaptive Crossbow Eyeshield<\/a><\/h3>\n

\"img1\" Transitions Optical and ESS announced the introduction of a new ballistic Crossbow eyeshield, using a Transitions adaptive sun lens. The Crossbow Photochromic, which incorporates Transitions Optical\u2019s light-management technology, is an extension of ESS\u2019s line of Crossbow eyeshields and allows wearers to use a single ballistic eye piece for both indoor and outdoor use.
\n<<READ MORE>><\/strong><\/a><\/p>\n

\n
\n
\n
\n
\n

Challenge \u2013> Solution<\/h2>\n<\/div>\n