Transformative Specialty Service Marketing Help<\/span><\/h4>\nWhen Julie Phan, OD, realized she needed outside help with marketing, she found that DONE4YOU Marketing provided the kind of promotional content that turns patients’ minds around. The materials created showed patients why they should receive the services Dr. Phan and her husband and practice partner, Toan Nguyen, OD, had prescribed for them.<\/p>\n
“Our DONE4YOU Marketing manager Daryn created our Instagram and social media branding, which I really love. Our branding is very specific. I don\u2019t want cookie cutter images representing our practice. I want our online presence to be high end, appealing, simple, classic. Everything the DONE4YOU team sent me made me say, ‘Wow, you really got my branding down!'”<\/p>\n
Dr. Phan emphasizes that she didn’t want her online marketing to look like advertising. “They create foundational pieces, which I have the option to then take over and finalize,” she says.<\/p>\n
Dr. Phan’s practice recently invested in intense pulsed light (IPL) equipment to take their dry eye services to the next level. DONE4YOU did e-mail campaigns for the practice letting their patients know they added this advanced technology to one of their offices. “These campaigns had a lot of patients reaching out to us about receiving dry eye care from us. I would have done it myself, but having the DONE4YOU Marketing team doing it, it came out so much nicer than it would have if I had done it myself. They even found patients through my EHR to send the e-mails to,” Dr. Phan says.<\/p>\n
In addition, DONE4YOU created dry eye posters to educate patients. Dr. Phan says these posters tee up the conversation between patients and doctors in the exam room. The patient is primed to ask about the practice’s dry eye services. One poster focuses on IPL, and how patients can benefit from procedures using this technology.<\/p>\n
DONE4YOU also created\u00a0 dry eye brochures to hand to patients. That means patients can take the education they receive in Dr. Phan’s office home with them to think further about the practice’s services, often setting them up to call back and say yes.<\/p>\n
Margery Weinstein<\/strong> is editor-in-chief of Review of Optometric Business<\/strong><\/a>. You can contact her at: mweinstein@jobson.com<\/strong><\/a><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Attracting new patients & bringing inactive patients back for care.<\/p>\n","protected":false},"author":5,"featured_media":30882,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[93],"tags":[7006,3514,9456,1094,9459,10329,9458,7011,485,7010,995,10328,9460,7448,10327,9461,309,5958,1085,9457,809],"yoast_head":"\n
The Marketing that Transformed the Growth Potential of 4 Practices - Review of Optometric Business<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n \n \n\t \n\t \n\t \n