{"id":35204,"date":"2020-06-16T08:51:00","date_gmt":"2020-06-16T12:51:00","guid":{"rendered":"https:\/\/www.reviewob.com\/?p=35204"},"modified":"2020-06-16T16:27:33","modified_gmt":"2020-06-16T20:27:33","slug":"global-myopia-awareness-coalition-enlists-gaming-influencers-to-spread-myopia-awareness","status":"publish","type":"post","link":"https:\/\/reviewob.com\/global-myopia-awareness-coalition-enlists-gaming-influencers-to-spread-myopia-awareness\/","title":{"rendered":"Global Myopia Awareness Coalition Enlists Gaming Influencers to Spread Myopia Awareness"},"content":{"rendered":"<p><strong>June 10, 2020<img decoding=\"async\" class=\"alignright wp-image-35205\" src=\"https:\/\/www.reviewob.com\/wp-content\/uploads\/2020\/06\/6-10-20-myopia-150x150.jpg\" alt=\"\" width=\"400\" height=\"274\" srcset=\"https:\/\/reviewob.com\/wp-content\/uploads\/2020\/06\/6-10-20-myopia-300x206.jpg 300w, https:\/\/reviewob.com\/wp-content\/uploads\/2020\/06\/6-10-20-myopia.jpg 768w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/strong><\/p>\n<p>To teach parents about the importance of managing myopia in children, the <a href=\"https:\/\/reviewofmm.com\/the-global-myopia-awareness-coalition-what-it-is-and-why-it-matters\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Global Myopia Awareness Coalition<\/strong><\/a> is turning to an influential group: parenting and gaming influencers.<\/p>\n<p>The new initiative, dubbed #GameOverMyopia, enlists parenting and gaming influencers to spread awareness about myopia through gaming, both on digital screens and recreated in real life (IRL).<\/p>\n<p>Four well-known parenting influencers will be bringing their kids\u2019 favorite games to life by recreating them in their house or backyard and encouraging parents to be more aware about their kid\u2019s screen usage and how it relates to myopia. Two popular gamers, including the mega-gamer Ninja, will spread awareness about myopia within their online video streams. The influencers will be relaying GMAC messaging in a fun way through YouTube and Instagram TV (IGTV) videos, in addition to social media posts across Instagram, Facebook, Twitter and TikTok.<\/p>\n<div class=\"st-callout hastitle lightblue left\" style=\"width:400px;\" >\n<h4 class=\"st-callout-title center\">Other Articles to Explore<\/h4>\n<div class=\"inside\"><a href=\"https:\/\/www.reviewob.com\/survey-results-your-current-top-concerns-in-the-reopening-process\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #000000;\">Survey Results: Your Current Top Concerns in the Reopening Process<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.reviewob.com\/new-impact-report-how-ecps-can-best-support-children-in-need\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #000000;\">New Impact Report: How ECPs Can Best Support Children in Need<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.reviewob.com\/new-telemedicine-special-report-released\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #000000;\">New Telemedicine Special Report Released<\/span><\/a><\/div>\n<\/div>\n<div class=\"clear\"><\/div>\n<p> Content will be shared on the six influencers\u2019 respective owned channels, which collectively have more than 86 million followers and reach audiences inside and outside of the U.S. All influencers will post at least one video on YouTube or IGTV, accompanied by social posts on the channels listed above.<\/p>\n<p>The campaign will last until Oct. 1, 2020, and GMAC is encouraging its members to share the content in various social media platforms, such as Instagram, Twitter, Facebook, YouTube and TikTok.<\/p>\n<p>This is GMAC\u2019s second social media campaign. The first, the <a href=\"http:\/\/reviewofmm.com\/gmac-enlists-social-media-moms-to-teach-parents-about-myopia\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>#VisionMission Influencer Campaign<\/strong><\/a>, launched in December 2019 and ran for four months. It included 10 \u201csocial media parents\u201d who described their experiences taking their children to see an eyecare practitioner.<\/p>\n<p><strong>The four parenting influencers are:<\/strong><br \/>\n<a href=\"https:\/\/www.youtube.com\/user\/AprilJustinTV\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>April Moore<\/strong><\/a><br \/>\n<a href=\"https:\/\/www.instagram.com\/mama.shocks\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Mikayla<\/strong><\/a><br \/>\n<a href=\"https:\/\/www.youtube.com\/tiffandcase\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Tiff &amp; Case Realchan<\/strong><\/a><br \/>\n<a href=\"https:\/\/www.instagram.com\/mayavorderstrasse\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Maya Vorderstrasse<\/strong><\/a><\/p>\n<p><strong>The two gaming influencers are:<br \/>\n<\/strong><a href=\"https:\/\/www.youtube.com\/user\/NinjasHyper\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Ninja<\/strong><\/a><br \/>\n<a href=\"https:\/\/www.youtube.com\/mrbee\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Mr. Bee<\/strong><\/a><\/p>\n<p>GMAC was formed in January 2019 and is comprised of more than a dozen companies and health-care associations. Its goal is to publicize the rising incidence of myopia and the long-term risks, along with new treatment options.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new campaign to spread awareness of the need for myopia management.<\/p>\n","protected":false},"author":64,"featured_media":35205,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[95],"tags":[2463,2465,182,697,1995,1994,2464,2466,452,1067,723,722,719,2497,696,2106],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Global Myopia Awareness Coalition Enlists Gaming Influencers to Spread Myopia Awareness - Review of Optometric Business<\/title>\n<meta name=\"description\" content=\"A new effort in optometry by GMAC to increase awareness of the need for myopia management that enlists gamer influencers to spread the message.\" \/>\n<meta name=\"robots\" content=\"index, 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