{"id":3322,"date":"2011-05-02T04:46:44","date_gmt":"2011-05-02T04:46:44","guid":{"rendered":"http:\/\/reviewob.dev\/2011\/05\/02\/spark-practice-growth-with-an-office-makeover\/"},"modified":"2011-05-02T04:46:44","modified_gmt":"2011-05-02T04:46:44","slug":"spark-practice-growth-with-an-office-makeover","status":"publish","type":"post","link":"https:\/\/reviewob.com\/spark-practice-growth-with-an-office-makeover\/","title":{"rendered":"&#8216;Spark&#8217; Practice Growth with an Office Makeover"},"content":{"rendered":"<p ><span class=\"ChannelTitle\" id=\"ms__id137\"><br \/><\/span>Small Changes Can Make a Huge Impact<\/p>\n<p >View VSP&#8217;s Global<strong><em><sup>SM<\/sup><\/em><\/strong> Spark makeover webisodes at<a target=\"_blank\" href=\"http:\/\/www.vspglobal.com\/spark\">www.vspglobal.com\/spark<\/a><\/p>\n<p ><img decoding=\"async\" width=\"350\" height=\"79\" src=\"\/wp-content\/uploads\/2016\/11\/vspglobalspark.jpg\" style=\"float: left;\" alt=\"\" \/><\/p>\n<p >When it comes to practice growth, we all know that we must make changes, but it takes a little spark to make big changes happen. Providing that catalyst is just what VSP Global has done with VSP GlobalSpark, a new online optometric practice makeover program designed to ignite the success and continued growth of private practices.<\/p>\n<p style=\"text-align: left;\"><strong>$5,000 and One Weekend of Elbow Grease<\/strong><\/p>\n<div class=\"table-global\">\n<div class=\"td-global\"><img decoding=\"async\" width=\"122\" height=\"175\" src=\"\/wp-content\/uploads\/2016\/11\/baker-handyman-transparent.png\" style=\"float: left;\" alt=\"\" \/><\/div>\n<div class=\"td-global\"><strong>Steve Baker<\/strong><\/div>\n<\/p><\/div>\n<p >The premise of VSP Global Spark is that making over a practice requires neither vast amounts of money nor time. Even modest and inexpensive fixes can jumpstart the process and provide positive results.<\/p>\n<p >Ample proof of that hypothesis is found at Sacramento Vision Center, which served as a test practice for the program. In early 2010, a VSP Global Spark team, which included designers and a camera crew, made over the practice in just 72 hours with a budget of $5,000. The doctors in this three-OD practice were sent away for the weekend, but, along with a web-wide audience, they can view the progress in a five-part series of highly entertaining, three-minute webisodes. Serving as enthusiastic host of the series is Steve Baker, president of Eyefinity<sup>\u00ae<\/sup>\/OfficeMate<sup>\u00ae<\/sup>. Webisodes are added to www.vspglobal.com\/spark every two weeks.<br \/>The impact for the practice was immediate:<\/p>\n<ul>\n<li>\n<p >For second quarter 2010, the practice reported an eight percent increase in sales of anti-reflective (AR) coatings, compared to second quarter 2009, and within the first three weeks after the makeover was completed, the doctors reported an increase in their patient capture rate from 76 percent to 83 percent.<strong> <\/strong><\/p>\n<\/li>\n<li>\n<p >Patients also began using the online appointment scheduling feature on the updated web site within days of the makeover being completed.<strong> <\/strong><\/p>\n<\/li>\n<li>\n<p >The practice also reported that patients were showing great response to the new look, with one patient saying that she felt as if she were shopping in a boutique.<strong> <\/strong><\/p>\n<\/li>\n<\/ul>\n<p ><strong>The Webisodes: A Design Drama Unfolds<\/strong><\/p>\n<p ><object width=\"480\" height=\"385\" type=\"application\/x-shockwave-flash\" data=\"http:\/\/www.youtube.com\/v\/Br_jXNGZ484&amp;hl=en_US&amp;fs=1\"><param value=\"http:\/\/www.youtube.com\/v\/Br_jXNGZ484&amp;hl=en_US&amp;fs=1\" name=\"data\" \/><param value=\"true\" name=\"allowFullScreen\" \/><param value=\"always\" name=\"allowscriptaccess\" \/><param value=\"http:\/\/www.youtube.com\/v\/Br_jXNGZ484&amp;hl=en_US&amp;fs=1\" name=\"src\" \/><param value=\"true\" name=\"allowfullscreen\" \/><\/object><\/p>\n<p ><strong>#1&#8211;Meet the Doctors<\/strong><br \/>In <em>Meet the Doctors<\/em>, Steve Baker asks practice owner Gary Yamada, OD, of Sacramento Vision Center, how he\u2019d like to update the practice for the two associates who will take over when he retires: his daughter, Jill M. Yamada, OD, and Matthew Nishio, OD.<\/p>\n<div class=\"table-global\">\n<div class=\"td-global\"><img decoding=\"async\" width=\"267\" height=\"200\" src=\"\/wp-content\/uploads\/2016\/11\/doctors_yamadapractice.jpg\" style=\"float: right;\" alt=\"\" \/><\/div>\n<div class=\"td-global\"><strong>(l-r) Dr. Gary Yamada, <br \/>            Dr. Matthew Nishio<br \/>            and Dr. Jill Yamada<\/strong><\/div>\n<\/p><\/div>\n<p >The younger optometrists say they\u2019d like the office to look more inviting and that the web site needs updating, too. VSP Global brings its companies, Eyefinity\/OfficeMate, Marchon<sup>\u00ae<\/sup>, VSP Optics Group, and Eye Designs into the picture, adding expertise in computerization, training and merchandizing. The doctors hand over the keys, and the VSP Global Spark team moves in.<\/p>\n<p ><strong>#2&#8211;What a Little Color Can Do<br \/><\/strong>In <em>What a Little Color Can Do<\/em>, viewers learn that for the cost of a few gallons of paint the office gets a totally new look. Conventional off-white walls are painted with a burnt orange, and the reception area goes from typical to homey and inviting.<\/p>\n<p ><strong>#3&#8211;We\u2019ve Been Framed<br \/><\/strong>In <em>We\u2019ve Been Framed<\/em>, the dispensary is enhanced with the installation of displays from Eye Designs, a broader collection of high-end frames and smarter merchandizing ideas from the Marchon representatives.<\/p>\n<p ><strong>#4&#8211;The Big Reveal<br \/><\/strong>In<strong> <\/strong><em>The Big Reveal<\/em> the doctors return on Monday morning to a more attractive office space that will encourage browsing, increase profitability and improve the patient experience. The web site has been redesigned, as well.<\/p>\n<p ><strong>#5 \u201cMoving On Up\u201d<br \/><\/strong><em>Moving On Up<\/em>, the final webisode, details what improvements the practice can make next. The ROI on this $5,000 investment won\u2019t take long: upgraded frame sales, online appointment features on the web site and more word-of-mouth referrals will boost the bottom line quickly. The VSP Global Spark team shows the practice a 3D rendering of what the space could look like when they\u2019re ready to take the practice the next level.<\/p>\n<div class=\"table-global\">\n<div class=\"td-global\"><img decoding=\"async\" width=\"267\" height=\"200\" src=\"\/wp-content\/uploads\/2016\/11\/dispensary_before.jpg\" alt=\"\" \/><\/div>\n<div class=\"td-global\"><img decoding=\"async\" width=\"267\" height=\"200\" src=\"\/wp-content\/uploads\/2016\/11\/dispensary_after.jpg\" alt=\"\" \/><\/div>\n<div class=\"td-global\"><strong>Before&#8230;<\/strong><\/div>\n<div class=\"td-global\"><strong>and after.<\/strong><\/div>\n<\/p><\/div>\n<p ><strong>The Motivation: Do It Now!<br \/><\/strong>It\u2019s a classic: Homeowners spruce up their house in order to sell it&#8211;then find that they wish they had improved their home\u2019s appeal years earlier so they could have enjoyed it more. It\u2019s the same way with doctors, says host Baker. It seems like the motivation to upgrade the practice often is connected with the plan to attract a buyer. \u201cThe whole theme is that these changes are within reach for the doctor,\u201d says Baker. \u201cThe point is not to ignore these simple practice enhancements.\u201d<\/p>\n<p >One question Baker asks doctors when he travels around the country: \u201cWhen is the last time you walked in through your front door?\u201d Most doctors enter their practices through a side door or private entrance. In fact, many rarely enter their reception areas. \u201cThey don\u2019t see if the weeds by the front walk are overgrown or if the carpet is stained carpet or if the magazines in the reception area are old. I hope this program encourages them to look at how their practice feels and acts from the patients\u2019 perspective.\u201d<\/p>\n<p >Using the tools and ideas from these shows, doctors can take steps to do it now and to do it themselves. \u201cWith minimal investments, an owner can make an appreciable difference over the course of one weekend,\u201d says Baker. Just as VSP Global brought its network of family companies together, doctors can use their networks of suppliers, such as their Marchon representatives, to gather ideas specific to their practices.<\/p>\n<p >Baker says he enjoyed hosting the show \u2013 a diversion from his usual corporate role, but one that suits his gregarious personality well. In fact, during the filming, patients or customers stopped by the office, not knowing that a remodel was in the works. Baker would walk these visitors through the mayhem. \u201cThey were blown away and couldn\u2019t wait to come back to the office,\u201d he says. \u201cThe exam lanes should feel like a medical practice, but the optical dispensary should feel like a pleasant shopping experience. These patients were ready to come back and shop.\u201d<\/p>\n<p ><strong>Makeover Team: the Players<\/strong><\/p>\n<ul>\n<li>\n<p >Eyefinity\/OfficeMate updated the practice\u2019s web site, utilizing their eWeb Extra<sup>SM<\/sup> solution to customize the web site and add online appointment scheduling capability, resulting in increased convenience and efficiency for both patients and the practice.<\/p>\n<\/li>\n<li>\n<p >Marchon<sup>\u00ae<\/sup> Eyewear provided training to the staff and brought in more premium optical and sunwear, including Fendi and Karl Lagerfeld eyewear collections.<\/p>\n<\/li>\n<li>\n<p >The VSP Optics Group delivered training to Dr. Yamada\u2019s staff on sales strategies for anti-reflective (AR) coatings. This has resulted in an eight percent increase in AR sales for second quarter 2010 over the same time last year.<\/p>\n<\/li>\n<li>\n<p >Eye Designs outfitted the practice with new paint and furniture, bringing a warmer, more inviting experience to patients, and an enhanced dispensary with new merchandising displays.<\/p>\n<\/li>\n<\/ul>\n<p ><strong>Coming Soon: Tools to Track Growth<br \/><\/strong>In addition to the webisodes, the VSPGlobal.com\/spark web site will include tools and tutorials to help practitioners to conduct their own office makeovers and to track the positive results that come from it. <\/p>\n<p >The tools on the web site will help the practice owner and staff look at a business differently, says host Baker. \u201cWe\u2019ll include several key business indicators that reflect the health of the business. Too often, doctors gauge their success by the smile on their patients\u2019 faces. That\u2019s nice, but it doesn\u2019t tell you your capture rate, cost of goods, turn on the frame board or how much premium product you\u2019re selling,\u201d he says. The supplemental tools will help doctors measure those and other key indicators.<\/p>\n<p >Check the <a target=\"_blank\" href=\"http:\/\/www.vspglobal.com\/spark\">VSPGlobal.com\/spark Web site<\/a> in the coming weeks to view the educational tools and resources.<\/p>\n","protected":false},"excerpt":{"rendered":"<table cellspacing=\"1\" cellpadding=\"1\" border=\"0\" align=\"left\" width=\"750\">\n<tbody>\n<tr>\n<td>\n<p >Sponsored by <span>VSP<\/span> Global<\/p>\n<p >\n<h5>Small Changes Can Make a Huge Impact<\/h5>\n<p >When it comes to practice growth, we all know that  we must make changes,  but it takes a little spark to make big changes  happen. Providing that  catalyst is just what <span>VSP<\/span> Global has done with <span>VSP<\/span> <span>GlobalSpark<\/span>, a new  online <span>optometric<\/span> practice makeover program designed to ignite the  success and continued growth of private practices.<\/p>\n<h5>&#160;<\/h5>\n<h5><strong>$5,000 and One Weekend of Elbow Grease<\/strong><\/h5>\n<p >The premise of <span>VSP<\/span>  Global Spark is that making over  a practice requires neither vast  amounts of money nor time. Even modest  and inexpensive fixes can  jumpstart the process and provide positive  results&#8230;<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"author":3,"featured_media":3323,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[94,1],"tags":[51],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&#039;Spark&#039; Practice Growth with an Office Makeover - Review of Optometric Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reviewob.com\/spark-practice-growth-with-an-office-makeover\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;Spark&#039; Practice Growth with an Office Makeover - Review of Optometric Business\" \/>\n<meta property=\"og:description\" content=\"Sponsored by VSP Global            Small Changes Can Make a Huge Impact      When it comes to practice growth, we all know that we must make changes, but it takes a little spark to make big changes happen. 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