{"id":1993,"date":"2013-07-16T05:52:15","date_gmt":"2013-07-16T05:52:15","guid":{"rendered":"http:\/\/reviewob.dev\/2013\/07\/16\/how-important-are-rx-polarized-lenses-to-your-patients-and-your-practice\/"},"modified":"2013-07-16T05:52:15","modified_gmt":"2013-07-16T05:52:15","slug":"how-important-are-rx-polarized-lenses-to-your-patients-and-your-practice","status":"publish","type":"post","link":"https:\/\/reviewob.com\/how-important-are-rx-polarized-lenses-to-your-patients-and-your-practice\/","title":{"rendered":"How Important Are Rx Polarized Lenses to Your Patients&#8211;and Your Practice?"},"content":{"rendered":"<p ><img decoding=\"async\" alt=\"\" src=\"\/wp-content\/uploads\/2016\/11\/8-30-11markandcarolephoto.jpg\" style=\"width: 200px; height: 143px; float: left;margin-top: 5px; margin-right: 10px; margin-bottom: 10px; margin-left: 0px; float: left; padding: 5px; border: 1px solid #cfd0d0;\" \/>Polarized prescription lenses still comprise a small percentage of the lenses purchased by patients, but with the increasing concern of the effects of ultra-violet radiation and the discomfort of glare, you might want to make a greater push in this area. Polarization is considered an important quality for 25 percent of lens purchasers, according to The Vision Council\u2019s 2012 Rx Polarized Lens White Paper Report. Yet just six percent of lenses purchased are Rx sun. Some 98 percent of ECPs offer Rx polarized lenses at their practice; they recommend polarized to about 68 percent of patients. According to the white paper, lens experts agree that the biggest challenge in growing the polarized market is convincing consumers to purchase a second pair of Rx eyeglasses.<\/p>\n<p >Do you really believe that every patient wearing dress glasses should also have prescription polarized sunglasses? The numbers will tell the story. Only 6 percent of lenses purchased are Rx sun. That number is incredibly low. We need to get that number higher. <\/p>\n<p >Here are five \u201cmusts\u201d to improve the percentage of polarized sunwear sold in your office.<br \/>1. The doctor must prescribe it in the exam room.<br \/>2. Sunwear must be presented to the patient before dresswear.<br \/>3. The patient must experience the difference between polarized lenses and lenses that just darken.<br \/>4. Your practice must show at least 20 percent of your frameboard as sunwear.<br \/>5. You must make it easy for your patient to pay (i.e. CareCredit, second-pair discount).<\/p>\n<p >Your action plan today is to make these five \u201cmusts\u201d happen in your office. If you follow these five \u201cmusts,\u201d then your practice will improve the number of polarized sunwear that your patients purchase.<\/p>\n","protected":false},"excerpt":{"rendered":"<p >By Carole Burns, OD, <span>FCOVD<\/span>, and Mark Wright, OD, <span>FCOVD<\/span><\/p>\n<p ><strong><strong><\/strong><\/strong>Polarized prescription lenses still comprise a small percentage of the lenses purchased by patients, but with the increasing concern of the effects of ultra-violet radiation and the discomfort of glare, you might want to make a greater push in this area. Polarization is considered an important quality for 25 percent of lens purchasers, according to The Vision Council\u2019s 2012 Rx Polarized Lens White Paper Report. Yet just six percent of lenses purchased are Rx sun.<\/p>\n","protected":false},"author":3,"featured_media":1994,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[89,1],"tags":[188,58],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Important Are Rx Polarized Lenses to Your Patients-and Your Practice? - Review of Optometric Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reviewob.com\/how-important-are-rx-polarized-lenses-to-your-patients-and-your-practice\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Important Are Rx Polarized Lenses to Your Patients-and Your Practice? - Review of Optometric Business\" \/>\n<meta property=\"og:description\" content=\"By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDPolarized prescription lenses still comprise a small percentage of the lenses purchased by patients, but with the increasing concern of the effects of ultra-violet radiation and the discomfort of glare, you might want to make a greater push in this area. Polarization is considered an important quality for 25 percent of lens purchasers, according to The Vision Council\u2019s 2012 Rx Polarized Lens White Paper Report. Yet just six percent of lenses purchased are Rx sun.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/reviewob.com\/how-important-are-rx-polarized-lenses-to-your-patients-and-your-practice\/\" \/>\n<meta property=\"og:site_name\" content=\"Review of Optometric Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/reviewob\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-07-16T05:52:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/reviewob.com\/wp-content\/uploads\/2024\/01\/243070111_251276950339761_6709466794271584798_n.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mark Gulledge\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ReviewOB\" \/>\n<meta name=\"twitter:site\" content=\"@ReviewOB\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Gulledge\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/reviewob.com\/how-important-are-rx-polarized-lenses-to-your-patients-and-your-practice\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/reviewob.com\/how-important-are-rx-polarized-lenses-to-your-patients-and-your-practice\/\"},\"author\":{\"name\":\"Mark Gulledge\",\"@id\":\"https:\/\/reviewob.com\/#\/schema\/person\/4e6e9be41eb4bc933296d2e8494ee152\"},\"headline\":\"How Important Are Rx Polarized Lenses to Your Patients&#8211;and Your Practice?\",\"datePublished\":\"2013-07-16T05:52:15+00:00\",\"dateModified\":\"2013-07-16T05:52:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/reviewob.com\/how-important-are-rx-polarized-lenses-to-your-patients-and-your-practice\/\"},\"wordCount\":282,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/reviewob.com\/#organization\"},\"keywords\":[\"polarized lenses\",\"practice management\"],\"articleSection\":[\"Practice Metrics\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/reviewob.com\/how-important-are-rx-polarized-lenses-to-your-patients-and-your-practice\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/reviewob.com\/how-important-are-rx-polarized-lenses-to-your-patients-and-your-practice\/\",\"url\":\"https:\/\/reviewob.com\/how-important-are-rx-polarized-lenses-to-your-patients-and-your-practice\/\",\"name\":\"How Important Are Rx Polarized Lenses to Your Patients-and Your Practice? 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