{"id":15645,"date":"2017-11-06T14:58:55","date_gmt":"2017-11-06T19:58:55","guid":{"rendered":"http:\/\/www.reviewob.com\/?p=15645"},"modified":"2017-11-07T14:40:06","modified_gmt":"2017-11-07T19:40:06","slug":"3-new-models-practice","status":"publish","type":"post","link":"https:\/\/reviewob.com\/3-new-models-practice\/","title":{"rendered":"3 New Practice Models for Changing Times"},"content":{"rendered":"<p><strong>Nov. 8, 2017<\/strong><\/p>\n<p>The challenging economics of delivering eyecare and eyewear, combined with emerging technologies, are spawning new models of optometric practice. Here are three practices that challenge traditions as they seek new opportunities.<\/p>\n<p><span style=\"font-size: 14pt;\"><strong>\u201cVision Therapy, No Optical\u201d<\/strong> <\/span><br \/>\nJessica Fulmer, OD, FAAO, and Miki Lynn D\u2019Angelo Zilnicki, OD, conceptualized and launched a practice that focuses entirely on vision therapy and contact lenses\u2014with no optical dispensary. Eliminating outlay for eyewear inventory and an optician dramatically lowered opening costs, and a detailed market analysis led them to an optimal location. Both OD-owners also continued to see patients part-time in non-competing practices while referring patients to themselves. See how a unique approach is working. ROB interview by Cheryl Murphy, OD.<\/p>\n<div id=\"i_24449618\" style=\"width: 640px; height: 360px; max-width: 100%; max-height: 100%;\"><\/div>\n<p><script type=\"text\/javascript\" src=\" https:\/\/services.fliqz.com\/smart\/20100401\/applications\/c2631ea4-1a41-4e8a-8245-7b43b5ce25f9\/assets\/225a07707b5d4cc491b178aef381403b\/containers\/i_24449618\/smarttag.js?width=100%25&amp;height=100%25\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 14pt;\"><strong>\u201cTwo Offices, Two Distinct Practice Models\u201d<\/strong><\/span><br \/>\nMatt Alpert, OD, owns and operates two nearby practices with distinctly different concepts. One is a traditional practice with a significant medical model; the other is retail-oriented, and provides a luxe fashion-driven patient experience. See how synergies from common resources and cross-referrals make it all work.<\/p>\n<div id=\"i_79063327\" style=\"width: 640px; height: 360px; max-width: 100%; max-height: 100%;\"><\/div>\n<p><script type=\"text\/javascript\" src=\" https:\/\/services.fliqz.com\/smart\/20100401\/applications\/c2631ea4-1a41-4e8a-8245-7b43b5ce25f9\/assets\/8f48881c873f466a81c77705a2ec88be\/containers\/i_79063327\/smarttag.js?width=100%25&amp;height=100%25\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 14pt;\"><strong>\u201cA New Model to Rid the World of Myopia\u201d<\/strong><\/span><br \/>\nGary Gerber, OD, and partners have launched a series of optometry offices fully dedicated to eliminating myopia, which affects 10 million children in America. The office design is child-centered, and a concierge approach welcomes kids and family members for individualized sessions. See how ODs can improve the lifelong vision of children and free them from reliance on eyeglasses.<\/p>\n<div id=\"i_91915835\" style=\"width: 640px; height: 360px; max-width: 100%; max-height: 100%;\"><\/div>\n<p><script type=\"text\/javascript\" src=\" https:\/\/services.fliqz.com\/smart\/20100401\/applications\/c2631ea4-1a41-4e8a-8245-7b43b5ce25f9\/assets\/6e8bceaadb0d40c1a3299b6e94bad93d\/containers\/i_91915835\/smarttag.js?width=100%25&amp;height=100%25\"><\/script><\/p>\n<p><strong>Miki Lyn D&#8217;Angelo Zilnicki, OD, <\/strong>and <strong>Jessica Fulmer, OD, FAAO,\u00a0<\/strong>own <a href=\"https:\/\/twinforksoptometry.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Twin Forks Optometry and Vision Therapy<\/strong><\/a> in Riverhead, NY.<\/p>\n<p><strong>Matthew Alpert, OD, <\/strong>is the owner of <a href=\"http:\/\/www.everythingeyes.net\/\" target=\"_blank\" rel=\"noopener\"><strong>Alpert Vision Care<\/strong><\/a>, in Woodland Hills, Calif., and <a href=\"http:\/\/www.winkoptometry.com\"><strong>Wink Optometry <\/strong><\/a>in Calabasas, Calif.\u00a0To contact him:\u00a0<strong><a href=\"mailto:drmalpert@aol.com\">drmalpert@aol.com<\/a><\/strong><\/p>\n<p><strong>Gary Gerber, OD<\/strong>, is Chief Myopia Reduction Officer for <a href=\"http:\/\/treehouseeyes.com\/?gclid=Cj0KEQjwxPbHBRCdxJLF3qen3dYBEiQAMRyxS84lgc4F2cR2EdE37iB1a1LSZMo0bsAh3oPCGMwkE94aAkpd8P8HAQ\" target=\"_blank\" rel=\"noopener\"><strong>Treehouse Eyes<\/strong><\/a>. He also is the founder of <a href=\"https:\/\/www.powerpractice.com\/\" target=\"_blank\" rel=\"noopener\"><strong>The Power Practice<\/strong><\/a> and hosts the weekly radio show <a href=\"http:\/\/www.powerhour.info\/\" target=\"_blank\" rel=\"noopener\"><strong>The Power Hour<\/strong><\/a>. Contact: <strong><a href=\"mailto:DrGerber@PowerPractice.com\" target=\"_blank\" rel=\"noopener\">DrGerber@PowerPractice.com<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nov. 8, 2017 The challenging economics of delivering eyecare and eyewear, combined with emerging technologies, are spawning new models of optometric practice. Here are three practices that challenge traditions as they seek new opportunities. \u201cVision Therapy, No Optical\u201d Jessica Fulmer, OD, FAAO, and Miki Lynn D\u2019Angelo Zilnicki, OD, conceptualized and launched a practice that focuses entirely on vision therapy and contact lenses\u2014with no optical dispensary. Eliminating outlay for eyewear inventory and an optician dramatically lowered opening costs, and a detailed market analysis led them to an optimal location. Both OD-owners also continued to see patients part-time in non-competing practices while referring patients to themselves. See how a unique approach is working. ROB interview by Cheryl Murphy, OD. &nbsp; \u201cTwo Offices, Two Distinct Practice Models\u201d Matt Alpert, OD, owns and operates two nearby practices with distinctly different concepts. One is a traditional practice with a significant medical model; the other is retail-oriented, and provides a luxe fashion-driven patient experience. See how synergies from common resources and cross-referrals make it all work. &nbsp; \u201cA New Model to Rid the World of Myopia\u201d Gary Gerber, OD, and partners have launched a series of optometry offices fully dedicated to eliminating myopia, which affects 10 million children in America. The office design is child-centered, and a concierge approach welcomes kids and family members for individualized sessions. See how ODs can improve the lifelong vision of children and free them from reliance on eyeglasses. Miki Lyn D&#8217;Angelo Zilnicki, OD, and Jessica Fulmer, OD, FAAO,\u00a0own Twin Forks Optometry and Vision Therapy in Riverhead, NY. Matthew Alpert, OD, is the owner of Alpert Vision Care, in Woodland Hills, Calif., and Wink Optometry in Calabasas, Calif.\u00a0To contact him:\u00a0drmalpert@aol.com Gary Gerber, OD, is Chief Myopia Reduction Officer for Treehouse Eyes. He also is the founder of The Power Practice and hosts the weekly radio show The Power Hour. Contact: DrGerber@PowerPractice.com<\/p>\n","protected":false},"author":64,"featured_media":15684,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[135],"tags":[41,58],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 New Practice Models for Changing Times - Review of Optometric Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reviewob.com\/3-new-models-practice\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 New Practice Models for Changing Times - Review of Optometric Business\" \/>\n<meta property=\"og:description\" content=\"Nov. 8, 2017 The challenging economics of delivering eyecare and eyewear, combined with emerging technologies, are spawning new models of optometric practice. Here are three practices that challenge traditions as they seek new opportunities. \u201cVision Therapy, No Optical\u201d Jessica Fulmer, OD, FAAO, and Miki Lynn D\u2019Angelo Zilnicki, OD, conceptualized and launched a practice that focuses entirely on vision therapy and contact lenses\u2014with no optical dispensary. Eliminating outlay for eyewear inventory and an optician dramatically lowered opening costs, and a detailed market analysis led them to an optimal location. Both OD-owners also continued to see patients part-time in non-competing practices while referring patients to themselves. See how a unique approach is working. ROB interview by Cheryl Murphy, OD. &nbsp; \u201cTwo Offices, Two Distinct Practice Models\u201d Matt Alpert, OD, owns and operates two nearby practices with distinctly different concepts. One is a traditional practice with a significant medical model; the other is retail-oriented, and provides a luxe fashion-driven patient experience. See how synergies from common resources and cross-referrals make it all work. &nbsp; \u201cA New Model to Rid the World of Myopia\u201d Gary Gerber, OD, and partners have launched a series of optometry offices fully dedicated to eliminating myopia, which affects 10 million children in America. The office design is child-centered, and a concierge approach welcomes kids and family members for individualized sessions. See how ODs can improve the lifelong vision of children and free them from reliance on eyeglasses. Miki Lyn D&#8217;Angelo Zilnicki, OD, and Jessica Fulmer, OD, FAAO,\u00a0own Twin Forks Optometry and Vision Therapy in Riverhead, NY. Matthew Alpert, OD, is the owner of Alpert Vision Care, in Woodland Hills, Calif., and Wink Optometry in Calabasas, Calif.\u00a0To contact him:\u00a0drmalpert@aol.com Gary Gerber, OD, is Chief Myopia Reduction Officer for Treehouse Eyes. He also is the founder of The Power Practice and hosts the weekly radio show The Power Hour. Contact: DrGerber@PowerPractice.com\" \/>\n<meta property=\"og:url\" content=\"https:\/\/reviewob.com\/3-new-models-practice\/\" \/>\n<meta property=\"og:site_name\" content=\"Review of Optometric Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/reviewob\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-06T19:58:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-11-07T19:40:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/reviewob.com\/wp-content\/uploads\/2017\/11\/11-8-17doc5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"724\" \/>\n\t<meta property=\"og:image:height\" content=\"483\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ROB Editors\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ReviewOB\" \/>\n<meta name=\"twitter:site\" content=\"@ReviewOB\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ROB Editors\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/reviewob.com\/3-new-models-practice\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/reviewob.com\/3-new-models-practice\/\"},\"author\":{\"name\":\"ROB Editors\",\"@id\":\"https:\/\/reviewob.com\/#\/schema\/person\/8b1a2a7473f23322f3cc60998def24d1\"},\"headline\":\"3 New Practice Models for Changing Times\",\"datePublished\":\"2017-11-06T19:58:55+00:00\",\"dateModified\":\"2017-11-07T19:40:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/reviewob.com\/3-new-models-practice\/\"},\"wordCount\":322,\"publisher\":{\"@id\":\"https:\/\/reviewob.com\/#organization\"},\"keywords\":[\"featured\",\"practice management\"],\"articleSection\":[\"The Optometric Minute\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/reviewob.com\/3-new-models-practice\/\",\"url\":\"https:\/\/reviewob.com\/3-new-models-practice\/\",\"name\":\"3 New Practice Models for Changing Times - 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