{"id":14506,"date":"2017-09-26T11:07:35","date_gmt":"2017-09-26T15:07:35","guid":{"rendered":"http:\/\/www.reviewob.com\/?p=14506"},"modified":"2017-09-26T16:37:42","modified_gmt":"2017-09-26T20:37:42","slug":"educate-digital-eye-fatigue-sell-products-help","status":"publish","type":"post","link":"https:\/\/reviewob.com\/educate-digital-eye-fatigue-sell-products-help\/","title":{"rendered":"How to Educate on Digital Eye Fatigue\u2013and Sell Products to Help"},"content":{"rendered":"<p><strong>By Mark Wright, OD, FCOVD,<br \/>\nand Carole Burns, OD, FCOVD<br \/>\nROB Professional Editors<br \/>\n<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignright wp-image-14549\" src=\"http:\/\/www.reviewob.com\/wp-content\/uploads\/2017\/09\/9-27-17tireeyes.jpg\" alt=\"\" width=\"400\" height=\"267\" srcset=\"https:\/\/reviewob.com\/wp-content\/uploads\/2017\/09\/9-27-17tireeyes.jpg 724w, https:\/\/reviewob.com\/wp-content\/uploads\/2017\/09\/9-27-17tireeyes-300x200.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p><strong>Sept. 27, 2017<\/strong><\/p>\n<p>A new study commissioned by CooperVision, Inc., and announced at Vision Expo West, reveals that while the explosive use of digital device screens may pose vision challenges, only a fraction of U.S. eyecare professionals (ECP) are talking about these issues.<\/p>\n<p>Only six percent of U.S. consumers reported that they had spoken with an ECP regarding concerns about time using screens. However, 64 percent of contact lens wearers, and 60 percent of glasses wearers, reported they would be very interested, or somewhat interested, in exploring ways to reduce eye strain with their ECP.<\/p>\n<p>The study also cast light on terms used by consumers to describe how their eyes feel after spending long periods of time staring at digital screens \u2013 words and phrases that ECPs may employ to spark a conversation. These included tired (60 percent), dry (18 percent), blurry (17 percent) and strained (9 percent). To a lesser extent, words included fatigued, cloudy, scratchy, heavy, burning and irritated. With 57 separate words or phrases reported in total, this points to a broad group of indicators, dependent on each person.<\/p>\n<p>Among all surveyed adults, 16 percent report being concerned about the amount of time spent looking at screens in an average day. That jumps to 25 percent among contact lens wearers.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"i_66734819\" style=\"width: 640px; height: 360px; max-width: 100%; max-height: 100%;\"><\/div>\n<p><script type=\"text\/javascript\" src=\" https:\/\/services.fliqz.com\/smart\/20100401\/applications\/c2631ea4-1a41-4e8a-8245-7b43b5ce25f9\/assets\/dce31923582e469e8345d9a30c982058\/containers\/i_66734819\/smarttag.js?width=100%25&amp;height=100%25\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>An internet search of computer glasses turned up these two articles that our patients would find. We\u2019ve summarized the content of each article with bullet points.<\/p>\n<p><a href=\"http:\/\/www.allaboutvision.com\/cvs\/computer_glasses.htm\" target=\"_blank\" rel=\"noopener\"><strong>Computer Glasses: Relieving Computer Eye Strain<\/strong><\/a><br \/>\n\u2022 Start with a comprehensive eye exam to rule out vision problems and update your prescription.<br \/>\n\u2022 Consider purchasing customized computer glasses.<br \/>\n\u2022 Consider lens coatings and tints.<br \/>\n\u2022 Buy your computer glasses from a knowledgeable eyecare professional.<\/p>\n<p><strong><a href=\"https:\/\/lifehacker.com\/5980509\/do-computer-glasses-really-work\" target=\"_blank\" rel=\"noopener\">Do Computer Glasses Really Work?<\/a> <\/strong><br \/>\n\u2022 Use the 20-20-20 rule.<br \/>\n\u2022 Computer glasses are designed to make it easier to look at screens for longer periods of time by reducing glare, increasing contrast and maximizing what you see through the lenses.<br \/>\n\u2022 Not all AR coatings are the same.<br \/>\n\u2022 If you experience eyestrain when spending time on a digital screen, computer glasses are probably worth it.<\/p>\n<p>Now walk through your office. Look and listen as you walk through. Does your internal marketing reflect the content found in these two articles combined with the words and phrases that you and your staff may employ to spark a conversation such as:<br \/>\n\u2022 tired (60 percent)<br \/>\n\u2022 dry (18 percent)<br \/>\n\u2022 blurry (17 percent)<br \/>\n\u2022 strained (9 percent)<br \/>\n\u2022 or fatigued, cloudy, scratchy, heavy, burning, and irritated<\/p>\n<p>You don\u2019t need to recreate the wheel. Here are three ads that could be used in our offices to open the conversation into helping our patients perform more comfortably in the workplace.<\/p>\n<p><a href=\"http:\/\/computerlenses.com\/essilor\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone size-full wp-image-14564\" src=\"http:\/\/www.reviewob.com\/wp-content\/uploads\/2017\/09\/9-27-17computer2.jpg\" alt=\"\" width=\"772\" height=\"442\" srcset=\"https:\/\/reviewob.com\/wp-content\/uploads\/2017\/09\/9-27-17computer2.jpg 772w, https:\/\/reviewob.com\/wp-content\/uploads\/2017\/09\/9-27-17computer2-300x172.jpg 300w, https:\/\/reviewob.com\/wp-content\/uploads\/2017\/09\/9-27-17computer2-768x440.jpg 768w\" sizes=\"(max-width: 772px) 100vw, 772px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.hoyavision.us\/Specialty\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone size-full wp-image-14565\" src=\"http:\/\/www.reviewob.com\/wp-content\/uploads\/2017\/09\/9-27-17computer3.jpg\" alt=\"\" width=\"948\" height=\"496\" srcset=\"https:\/\/reviewob.com\/wp-content\/uploads\/2017\/09\/9-27-17computer3.jpg 948w, https:\/\/reviewob.com\/wp-content\/uploads\/2017\/09\/9-27-17computer3-300x157.jpg 300w, https:\/\/reviewob.com\/wp-content\/uploads\/2017\/09\/9-27-17computer3-768x402.jpg 768w\" sizes=\"(max-width: 948px) 100vw, 948px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<div id=\"i_92604980\" style=\"width: 640px; height: 360px; max-width: 100%; max-height: 100%;\"><\/div>\n<p><script type=\"text\/javascript\" src=\" https:\/\/services.fliqz.com\/smart\/20100401\/applications\/c2631ea4-1a41-4e8a-8245-7b43b5ce25f9\/assets\/65c09465263545c3bbc436594281edeb\/containers\/i_92604980\/smarttag.js?width=100%25&amp;height=100%25\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>Where is the best place to put these ads? Should they be put on walls as posters, on your front windows, on a rotating \u201cPowerPoint\u201d in your reception area, on digital screens in your office, or as handouts to patients? The answer is \u2026. Yes. Yes to all. Use them creatively.<br \/>\nBut don\u2019t stop there. Create scripts to allow staff to use these ads as a conversation starters with patients. Remember the purpose is not to acknowledge that patients have seen the ad, but to use the ad as a conversation starter to learn more about how we can help improve the lives of our patients.<\/p>\n<p>When patients talk, we learn. We learn about how they use their eyes in their daily lives. We especially learn about when their visual system is not performing at maximum performance levels. We learn how we can help improve the lives of our patients through the use of innovative technology.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD ROB Professional Editors Sept. 27, 2017 A new study commissioned by CooperVision, Inc., and announced at Vision Expo West, reveals that while the explosive use of digital device screens may pose vision challenges, only a fraction of U.S. eyecare professionals (ECP) are talking about these issues. Only six percent of U.S. consumers reported that they had spoken with an ECP regarding concerns about time using screens. However, 64 percent of contact lens wearers, and 60 percent of glasses wearers, reported they would be very interested, or somewhat interested, in exploring ways to reduce eye strain with their ECP. The study also cast light on terms used by consumers to describe how their eyes feel after spending long periods of time staring at digital screens \u2013 words and phrases that ECPs may employ to spark a conversation. These included tired (60 percent), dry (18 percent), blurry (17 percent) and strained (9 percent). To a lesser extent, words included fatigued, cloudy, scratchy, heavy, burning and irritated. With 57 separate words or phrases reported in total, this points to a broad group of indicators, dependent on each person. Among all surveyed adults, 16 percent report being concerned about the amount of time spent looking at screens in an average day. That jumps to 25 percent among contact lens wearers. &nbsp; &nbsp; An internet search of computer glasses turned up these two articles that our patients would find. We\u2019ve summarized the content of each article with bullet points. Computer Glasses: Relieving Computer Eye Strain \u2022 Start with a comprehensive eye exam to rule out vision problems and update your prescription. \u2022 Consider purchasing customized computer glasses. \u2022 Consider lens coatings and tints. \u2022 Buy your computer glasses from a knowledgeable eyecare professional. Do Computer Glasses Really Work? \u2022 Use the 20-20-20 rule. \u2022 Computer glasses are designed to make it easier to look at screens for longer periods of time by reducing glare, increasing contrast and maximizing what you see through the lenses. \u2022 Not all AR coatings are the same. \u2022 If you experience eyestrain when spending time on a digital screen, computer glasses are probably worth it. Now walk through your office. Look and listen as you walk through. Does your internal marketing reflect the content found in these two articles combined with the words and phrases that you and your staff [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":14549,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[151],"tags":[55,56,59,58],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Educate on Digital Eye Fatigue\u2013and Sell Products to Help - Review of Optometric Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reviewob.com\/educate-digital-eye-fatigue-sell-products-help\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Educate on Digital Eye Fatigue\u2013and Sell Products to Help - Review of Optometric Business\" \/>\n<meta property=\"og:description\" content=\"By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD ROB Professional Editors Sept. 27, 2017 A new study commissioned by CooperVision, Inc., and announced at Vision Expo West, reveals that while the explosive use of digital device screens may pose vision challenges, only a fraction of U.S. eyecare professionals (ECP) are talking about these issues. Only six percent of U.S. consumers reported that they had spoken with an ECP regarding concerns about time using screens. However, 64 percent of contact lens wearers, and 60 percent of glasses wearers, reported they would be very interested, or somewhat interested, in exploring ways to reduce eye strain with their ECP. The study also cast light on terms used by consumers to describe how their eyes feel after spending long periods of time staring at digital screens \u2013 words and phrases that ECPs may employ to spark a conversation. These included tired (60 percent), dry (18 percent), blurry (17 percent) and strained (9 percent). To a lesser extent, words included fatigued, cloudy, scratchy, heavy, burning and irritated. With 57 separate words or phrases reported in total, this points to a broad group of indicators, dependent on each person. Among all surveyed adults, 16 percent report being concerned about the amount of time spent looking at screens in an average day. That jumps to 25 percent among contact lens wearers. &nbsp; &nbsp; An internet search of computer glasses turned up these two articles that our patients would find. We\u2019ve summarized the content of each article with bullet points. Computer Glasses: Relieving Computer Eye Strain \u2022 Start with a comprehensive eye exam to rule out vision problems and update your prescription. \u2022 Consider purchasing customized computer glasses. \u2022 Consider lens coatings and tints. \u2022 Buy your computer glasses from a knowledgeable eyecare professional. Do Computer Glasses Really Work? \u2022 Use the 20-20-20 rule. \u2022 Computer glasses are designed to make it easier to look at screens for longer periods of time by reducing glare, increasing contrast and maximizing what you see through the lenses. \u2022 Not all AR coatings are the same. \u2022 If you experience eyestrain when spending time on a digital screen, computer glasses are probably worth it. Now walk through your office. Look and listen as you walk through. Does your internal marketing reflect the content found in these two articles combined with the words and phrases that you and your staff [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/reviewob.com\/educate-digital-eye-fatigue-sell-products-help\/\" \/>\n<meta property=\"og:site_name\" content=\"Review of Optometric Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/reviewob\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-26T15:07:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-09-26T20:37:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/reviewob.com\/wp-content\/uploads\/2017\/09\/9-27-17tireeyes.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"724\" \/>\n\t<meta property=\"og:image:height\" content=\"483\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mark Wright\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ReviewOB\" \/>\n<meta name=\"twitter:site\" content=\"@ReviewOB\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Wright\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/reviewob.com\/educate-digital-eye-fatigue-sell-products-help\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/reviewob.com\/educate-digital-eye-fatigue-sell-products-help\/\"},\"author\":{\"name\":\"Mark Wright\",\"@id\":\"https:\/\/reviewob.com\/#\/schema\/person\/17e926acbc533883a769a6128244d3f4\"},\"headline\":\"How to Educate on Digital Eye Fatigue\u2013and Sell Products to Help\",\"datePublished\":\"2017-09-26T15:07:35+00:00\",\"dateModified\":\"2017-09-26T20:37:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/reviewob.com\/educate-digital-eye-fatigue-sell-products-help\/\"},\"wordCount\":612,\"publisher\":{\"@id\":\"https:\/\/reviewob.com\/#organization\"},\"keywords\":[\"computer vision syndrome\",\"digital eye fatigue\",\"ophthalmic lenses\",\"practice management\"],\"articleSection\":[\"Insights From Our Editors\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/reviewob.com\/educate-digital-eye-fatigue-sell-products-help\/\",\"url\":\"https:\/\/reviewob.com\/educate-digital-eye-fatigue-sell-products-help\/\",\"name\":\"How to Educate on Digital Eye Fatigue\u2013and Sell Products to Help - 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Only six percent of U.S. consumers reported that they had spoken with an ECP regarding concerns about time using screens. However, 64 percent of contact lens wearers, and 60 percent of glasses wearers, reported they would be very interested, or somewhat interested, in exploring ways to reduce eye strain with their ECP. The study also cast light on terms used by consumers to describe how their eyes feel after spending long periods of time staring at digital screens \u2013 words and phrases that ECPs may employ to spark a conversation. These included tired (60 percent), dry (18 percent), blurry (17 percent) and strained (9 percent). To a lesser extent, words included fatigued, cloudy, scratchy, heavy, burning and irritated. With 57 separate words or phrases reported in total, this points to a broad group of indicators, dependent on each person. Among all surveyed adults, 16 percent report being concerned about the amount of time spent looking at screens in an average day. That jumps to 25 percent among contact lens wearers. &nbsp; &nbsp; An internet search of computer glasses turned up these two articles that our patients would find. We\u2019ve summarized the content of each article with bullet points. Computer Glasses: Relieving Computer Eye Strain \u2022 Start with a comprehensive eye exam to rule out vision problems and update your prescription. \u2022 Consider purchasing customized computer glasses. \u2022 Consider lens coatings and tints. \u2022 Buy your computer glasses from a knowledgeable eyecare professional. Do Computer Glasses Really Work? \u2022 Use the 20-20-20 rule. \u2022 Computer glasses are designed to make it easier to look at screens for longer periods of time by reducing glare, increasing contrast and maximizing what you see through the lenses. \u2022 Not all AR coatings are the same. \u2022 If you experience eyestrain when spending time on a digital screen, computer glasses are probably worth it. Now walk through your office. 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