Oct. 21, 2015
Gary Gerber, OD, Chief Dream Officer at The Power Practice and host of The Power Hour talk radio show, encourages ODs to utilize business-building strategies from successful people from outside of optometry. Dr. Gerber has featured business leaders from non-optical retailers and the sports world on his show, and he underscores that they have valuable lessons that apply to optometry: how to better merchandise frames, how to better manage staff, and how to improve the patient experience.
Look Outside Optometry for New Ideas
The Power of Positivity
Leaders from the business world, such as the CEO of ToysRUs, have taught Dr. Gerber and the listeners of his radio show, The Power Hour, how to better position frames in the optical, while other guests, such as the defensive line coordinator of the Philadelphia Eagles football team have shared lessons on how to celebrate individuals on staff while bringing all staff members together as a team.
Dr. Gerber notes that some of their challenges are different, but says that successful leaders, regardless of the industry or pursuit, have mastered the same skills that successful practice owners must master: how to motivate a team, promote and sell products, and, most important of all, how to improve the experience of those you serve.
Dr. Gerber has hosted over a 150 episodes of The Power Hour, and notes that a common theme of all successful businesses is the ability of the leader to be positive, and to communicate a positive attitude to his or her staff, who then pass that along in dealing with customers or patients.
When the leader of a business, or a practice, maintains and communicates a positive attitude, the staff remains positive, and that upbeat perspective is obvious to patients, who appreciate having an enjoyable office to visit.
Gary Gerber, OD, is Chief Dream Officer at The Power Practice in Franklin Lakes, N.J., and host of The Power Hour radio show. To contact him: info@powerpractice.com
