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An introduction to The Aging Eye, focused on practical business and clinical insights for serving patients over 40
By Laurie Sorrenson, OD, FAAO
April 8, 2026
As optometrists we are not just vision care providers, we’re front-row observers to how people age. And if you’ve been in practice for more than about five minutes, you know this: aging doesn’t start at 65. It starts the moment your 42-year-old patient holds their phone a little farther away and says, “Huh… that’s weird.”
That’s exactly why Review of Optometric Business is launching something new: The Aging Eye.
Before you roll your eyes (pun intended) and think, “Great, another newsletter about cataracts and AMD,” let me stop you right there. This isn’t just about disease. It’s about the entire aging journey as viewed through the lens of optometry.
WHAT TO EXPECT
Twice a month, The Aging Eye will explore the things we’re already talking about in our lanes, hallways and CE lectures—but in a way that not only helps us take better care of our patients, but also helps us with our business.
Yes, Presbyopia management will be discussed, but it will go beyond the exam room too.
Nutrition? Absolutely.
Longevity and healthspan? You bet.
Hormonal changes and how they impact dry eye, vision and overall comfort? 100%.
Because your 52-year-old patient with fluctuating vision and contact lens intolerance might not just need a different lens—they might need a different conversation.
And that’s really the point.
BE PREPARED TO HELP YOUR PATIENTS
Our patients are experiencing shifts in their vision, their bodies and their expectations—and they’re looking to us for answers, whether they say it out loud or not.
This newsletter is designed to give you practical insights you can actually use on Monday morning. Small tweaks in language. Better ways to position solutions. Ideas that improve both patient experience and practice performance.
Welcome to The Aging Eye.
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Laurie Sorrenson, OD, FAAO, ABO, is president of Lakeline Vision Source in Cedar Park, Texas, CEO of ODs Care working with Half Helen, Director of Practice Management and Austin Administrator of Vision Source and the Professional Editor of Review of Optometric Business (ROB). To contact her: lsorrenson@gmail.com |
