Insights From Our Editors

Tips to Help You Create a 2019 Marketing Plan

By Mark Wright, OD, FCOVD,
and Carole Burns, OD, FCOVD

Oct. 24, 2018

“A year from now you will wish you had started today.” -Karen Lambi

Change is happening in our world at a faster and faster rate. The pace of innovation and disruption is accelerating. It’s easy to feel that there is just too much to do and too many things we need to know. Information management is the key to the next decade of our lives. In this article we will help by summarizing the Top Marketing Trends You Need to Know by reviewing three articles addressing this topic.ii, iii, iv. We selected the most helpful concepts from each article and eliminated overlapping topics.

Take this week to plan how to utilize the information in this article to improve your marketing efforts.

References

i. https://www.forbes.com/sites/johnhall/2018/06/17/5-marketing-trends-to-pay-attention-to-in-2019/#749e4cef60f7
ii. https://advertoscope.com/marketing-trends-2019/
iii. https://www.business2community.com/digital-marketing/top-6-digital-marketing-trends-for-2019-02064094
iv. https://www.nielsen.com/content/dam/nielsenglobal/apac/docs/reports/2015/nielsen-global-trust-in-advertising-report-september-2015.pdf
v. https://www.reviewofophthalmology.com/article/virtual-reality-a-new-frontier-in-eye-care
vi. https://blog.hubspot.com/marketing/what-is-a-pillar-page

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