Photo provided by PECAA
August 25, 2026
Professional Eye Care Associates of America (PECAA) has released the latest Practice Advantage Podcast episode hosted by Chief Member Experience Officer Justin Manning, OD, MPH, FAAO, and returning to the podcast, Jennifer Palombi, OD, director of professional affairs at CooperVision.
In the second episode of a three-part series on the benefits of private label products in eyecare, the discussion continues between Dr. Palombi and Dr. Manning about the evolution of private label in the consumer product space in comparison to healthcare and eyecare specifically.
KEY TAKEAWAYS
- Private label customer brands can strengthen patient loyalty by offering high-quality products available exclusively through the practice.
- The most successful practices keep the patient presentation simple, align the team around a clear “why,” and view the private label offering as a way to confidently prescribe what’s best for patients while also benefiting the practice.
- Success comes from committing to the approach, getting started and being willing to learn along the way.
Listen to the latest episode on PECAA.com and all podcast platforms.
Find part 1 here.
